You can probably tell by the name that it has to do with campaigns. Yes, it’s where you create, send, test, and optimize your communication to make sure it’s as sharp as a razor. A campaign management platform takes all your segmented customers, and lists and personalizes the hell out of the communication towards them! For example, create and send SMS, email, social or postal communication.
Supercharge your retail campaigns to the next level with Voyado
A campaign management platform is designed for you to create, send, and test your communication. So, we could answer that it’s up to you how you use it! Because to be honest, when it comes to campaigns – your creativity is what will set the limits. Work with emails, SMS, personalization, gamification, surveys, recommendations, social campaigns, and promotions etcetera.
For you as a retailer, your campaigns and how well you know your customers and their interest – weigh much higher than your products.
Buckle up to read about a massive load of features! Campaigns are a huge part of creating customer loyalty, and there’s a lot you can do to create hyper-personalized campaigns in Voyado.
First of all – the emails in Voyado are created through drag and drop modules which makes it fast and easy. You can customize new modules if you need one that is not included in our essential or advanced modules.
Design the emails with colors and fonts so they fit your company profile
Insert personalized fields
Populate content directly from the product feed on your site
Insert personal offers and promotions
Create dynamic emails – which means you can segment certain modules that only a specific target audience can see
Have you heard that the opening rate for SMS marketing is 98 percent? No? That’s reason enough for you to know that SMS marketing is a must so we could leave it at that, – but we also want to say that you can create texts for SMS campaigns, or use them in your marketing automation. Or both.
Here’s a biggie. Promotions are a huge part of campaigns! That’s why Voyado gives you a lot of options that you can use through emails or text, or via marketing automation.
Code promotions: Create either one code for all – or unique codes per recipient. Decide how long the codes are valid or let the codes apply until further notice.
Multi-channel promotions: Create promotions that are valid both in-store and e-com.
Mobile swipes: You can use this function when you send promotions via texts. It will show as a link that takes the recipient to a designed mobile page. The offer is on that page and the recipient swipes to redeem.
Reward vouchers: Convert reward points to vouchers and send them through email. It’s super easy, you just drag and drop a voucher module into the email and there you have it!
We all know how important social media is in marketing these days, needless to say. So obviously, we have connections with different solutions for social media in your communication.
User-generated content with Flowbox – Voyado has a connection with Flowbox which currently supports Facebook, Instagram, Youtube, Twitter, and Pinterest. You just drag in a specific email module for Flowbox to display up to 25 images in the email!
Sync segments with Facebook custom audiences – This is a pretty big deal. Through Voyado’s connection with Facebook custom audiences, you can target your communication on Facebook, Messanger and Instagram. AND – you can create lookalike audiences on Facebook and create ads for people who are similar to your existing customers!
Live feed in an email – Include your Instagram-, Pinterest feed, personalized image, or a countdown timer in your emails by using the services of a third-party provider called Nifty Images. A free account is limited to 10,000 opens, but there are several pricing options available.
Finding out what your customers think about your brand and their experiences is always a good idea. Use a survey in your emails to find out once in a while!
NPS score – A Net Promoter Score is a simple question that the customer answers on a scale from 0-10. For example: How likely is it that you’d recommend Voyado to a friend or colleague? The ones who answer 9-10 are your promoters, and the ones answering 1-6 are the detractors. The NPS score gives you the percentage of promoters minus the percentage of detractors.
Do brands still do that? Not as much, but yes! You have the option if you want to send a little personal invite, a magazine, or a gift to your most loyal customers! You can also use it to send vouchers to members that are lacking a mobile number or email address in Voyado.
Test your retail campaigns to reach the ultimate results
In your mind, you might have created a flawless, personalized campaign. But what if there were ways to see if there’s room for even more improvement? This is where testing enters the campaign game! Voyado offers many different ways of testing, and here are a few examples:
Never underestimate the difference one small thing can do. A/B testing is designed for you to create two versions of the same email or text, and change one variable to see which one works best. These are some examples of what you can test:
Discounts – monetary vs percentage
Embedded links in buttons or in text
Product images vs scenic images
This function is used to test the turnout of one specific message. Create a control group that contains 10 percent of the total segment of customers. That group will not receive the message. This is a very easy way to determine if your different campaigns are effective.
Test scenario groups
You can split a segment into 2-5 sample groups and pretty much test any variable. The groups are randomly selected but you can decide the size of the groups. Use this way of testing to see which campaign method works best. Here are some examples of what you can test:
Content of the SMS
Different communication channels
All the results are measured in the test scenario report in the feature called Insights in Voyado.
Benefits of using Voyado for campaign management
The campaign management in Voyado is specifically tailored for retail, and we are in constant dialogue with our customers. Therefore, we continuously make updates and work towards making your campaign management as effective as possible! We also have a bunch of great partners who are easily integrated with our campaign management tool, take a look at some of them here.
Voyado – more than just a campaign management platform
Besides all of the cool things you can do with campaigns – that soultion is just one of Voyado’s features! They all work together as one powerful platform to create customer loyalty. And that should always be the end goal for retailers! Because you know, loyal customers are what will make the revenue lines on your charts go up.
Of course, you are! And if you want to see the campaign management platform and all the other cool features in Voyado – set up a demo.
Frequently Asked Questions
Some of the most common questions we get about our campaign management platform.
What is a campaign management platform?
It's the place where you create, test, and analyze all of your campaigns! Handle everything from email, SMS, postal, social, and gamification campaigns. The campaign management solution in Voyado is just one of all our features – all designed for retailers to reach customer loyalty.
How is Voyado's campaign management platform different from others?
Since we have tailored our entire product for retailers looking to grow their business – our campaign solution has everything a retailer needs to create campaigns that stand out! Along with five other features that all work together for brands to get loyal customers.
Why do I need platform optimized for retail campaign management?
Because retail campaigns and the way you conduct them are of huge importance for your revenue. You need a platform that gives you everything you need in one place. In Voyado, campaign management is just one of our features, and they are all designed for retailers to create hyper-personalized communication and reach customer loyalty – which will ultimately increase the revenue.
Is Voyado's retail campaign solutions software, cloud or online based?
Voyado is cloud-based, as our entire platform is based in Azure.
Do Voyado's campaign management tools include reporting and automation?
Yes! Voyado is one platform with the power of six features, including campaign, reports, automation, CDP, loyalty and AI.
Is A/B testing of retail campaigns included in your product?
Yes, you can A/B test the communication you send via Voyado. When you A/B test in marketing automation workflows, it is called randomized split.
Everything we do – we do for our customers
If there’s one thing we are passionate about – it’s the simplicity we want to provide our customers. That’s why we have teamed up with several different brilliant partners. All in order to make implementation and daily life easier for our customers. Here they are:
For more than 20 years Askås have delivered its versatile, scalable and powerful e-commerce platform. Especially developed and designed with e-retailers and end consumers in mind to customers all over Sweden and rest of Scandinavia. Choose Askås – today and with the future in sight!
Episerver combine best-in-class content management, commerce and intuitive data and personalization solutions. Our leading digital experience platform (DXP) empowers teams with the tools and insights they need to create and optimize in new and novel ways.
Empowering others. Our mission is to empower every person and organization on the planet to achieve more. We believe technology can and should be a force for good and that meaningful innovation can and will contribute to a brighter world in big and small ways.
B3 Consulting Group is one of Sweden’s fastest growing consultancy companies with senior consultants within IT and Management. We help companies and organisations to create tomorrow’s opportunities using digital transformation and operations development.
Carismar is one of Sweden’s leading platform suppliers in e-commerce. The Carismar Commerce platform is headless and comes with an integrated PIM, WMS, CMS and CRM. With open APIs, the platform is free to integrate with external services and systems.
Centra is the headless e-commerce platform that empowers DTC brands to serve advanced e-commerce globally”
Centric connect retailers and consumers so they engage successfully. With technology, the relationship and interaction between consumer and retailer can be strengthened and a retailer can realise an efficient supply chain to be successful. Our solutions erase the distinction between channels so that you can offer your customers perfect service, in the shop and online, right up to the front door.
Flowbox is a SaaS company offering a visual marketing platform to help brands leverage and distribute social content throughout the buyer journey to increase engagement, /../
Front Systems cloud based platform digitalize retail, unifies commerce and connects “best of breed”-applications to deliver a seamless omnichannel experience. It’s mobile Point Of Sale gives retailers a competitive advantage by turning brick-and-mortar stores into digital warehouses enabling the convenience and experiences todays shoppers demand.
Grebban is a branding & e-commerce agency for ambitious B2C brands. Focusing on ecommerce and web solutions, design (UX) and branding, Grebban combines business development and ecommerce expertise to offer the best possible solution in terms of execution and quality.
We make you become truly data-driven so you can create smart marketing across all channels driving business value.
At NexusOne, customer experiences are in our DNA. From strategy and concept development, data integration to technical solutions, our focus is on making your customers happy. We are experts at utilizing data to pinpoint exactly what your customers need – and creating solutions that gives it to them.
Ninetech is a full-service digital partner working with business segment leaders such as SkiStar, Viking Line and OBOS. 100 % of our clients recommend us. We love them for that! ❤
XSARUS is seen as an ambitious supplier active in domains of Omnichannel E-commerce, Product Information Management, Business Intelligence and Marketing Automation. Services provided are consultancy, design, implementation and support.
Vaimo is one of the world’s most respected experts in digital commerce on the Magento and Adobe Commerce Cloud platform. As a full-service omnichannel agency, we deliver strategy, design, development and managed services to brands, retailers and manufacturers all over the world.
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