With a campaign management platform, it’s easy as pie to create, send, test, and optimize your communication to make it sharp and compelling. But there are a lot more benefits to explore:
A campaign management platform is designed for you to build, run, and test the content of your campaigns – but it’s up to you how to use it. The platform makes it super to work with stuff like emails, SMS, personalization, gamification, surveys, recommendations, social campaigns, and promotions. Only your creativity sets the limit for what campaigns you’ll be able to create!
Buckle up to read about all the great things you can do to create relevant and personalized campaigns in Voyado. Okay, here we go!
First of all – the emails in Voyado are created through drag and drop modules. If you need a module that’s not included in our module library, you can easily customize a new one.
Have you heard that the opening rate for texts is 98 percent? That should be reason enough to know that SMS marketing is a must. So, start creating texts for SMS campaigns – and why not use them in your marketing automation?
Promotions are a huge part of campaigns, and you can use them in emails, texts, and marketing automation. Create unique codes for each customer, offers that are valid both online and in-store, reward vouchers, and more!
No need to say that you should use social media in your communication, right?
Knowing what your customers think about your brand is always a good idea. Use an NPS survey (a simple question that the customer answers on a scale from 0 to 10) in your emails to find out!
Do brands still do that? Not as much, but yes! Why not send a personal invite, a magazine, or a gift to your most loyal customers? You can also send vouchers to members that are lacking a mobile number or email address in Voyado.
In your mind, you might have created a flawless, personalized campaign. But what if you could see if there were room for even more improvement? This is where testing enters the campaign game! Voyado offers different ways of testing, and here are a few examples:
A/B Testing: Designed for you to create two versions of the same email or text, and change one variable to see which one works best.
Control groups: An easy way to determine if your campaigns are effective. Create a control group that contains 10 percent of the total segment of customers. That group will not receive the message.
Test scenario groups: Split a segment into sample groups and test pretty much any variable. The groups are randomly selected but you can decide the size of the groups.
All the results are measured in the test scenario report in Voyado’s feature called Insights.
Besides all of the cool things you can do with campaigns, that solution is just one of Voyado’s features. They all work together as one powerful platform to create customer loyalty – the end goal for every retailer and e-com player!
Of course, you are! And if you want to see the campaign management platform and all the other cool features in Voyado – set up a demo.
Some of the most common questions we get about our campaign management platform.
It's the place where you create, test, and analyze all of your campaigns! Handle everything from email, SMS, postal, social, and gamification campaigns. The campaign management solution in Voyado is just one of all our features – all designed for retailers to reach customer loyalty.
Since we have tailored our entire product for retailers looking to grow their business – our campaign solution has everything a retailer needs to create campaigns that stand out! Along with five other features that all work together for brands to get loyal customers.
Because retail campaigns and the way you conduct them are of huge importance for your revenue. You need a platform that gives you everything you need in one place. In Voyado, campaign management is just one of our features, and they are all designed for retailers to create hyper-personalized communication and reach customer loyalty – which will ultimately increase the revenue.
Voyado is cloud-based, as our entire platform is based in Azure.
Yes! Voyado is one platform with the power of six features, including campaign, reports, automation, CDP, loyalty and AI.
Yes, you can A/B test the communication you send via Voyado. When you A/B test in marketing automation workflows, it is called randomized split.
We’ve teamed up with several brilliant partners, to make implementation and daily life easier for you!
For more than 20 years Askås have delivered its versatile, scalable and powerful e-commerce platform. Especially developed and designed with e-retailers and end consumers in mind to customers all over Sweden and rest of Scandinavia. Choose Askås – today and with the future in sight!
Episerver combine best-in-class content management, commerce and intuitive data and personalization solutions. Our leading digital experience platform (DXP) empowers teams with the tools and insights they need to create and optimize in new and novel ways.
Empowering others. Our mission is to empower every person and organization on the planet to achieve more. We believe technology can and should be a force for good and that meaningful innovation can and will contribute to a brighter world in big and small ways.
B3 Consulting Group is one of Sweden’s fastest growing consultancy companies with senior consultants within IT and Management. We help companies and organisations to create tomorrow’s opportunities using digital transformation and operations development.
Carismar is one of Sweden’s leading platform suppliers in e-commerce. The Carismar Commerce platform is headless and comes with an integrated PIM, WMS, CMS and CRM. With open APIs, the platform is free to integrate with external services and systems.
Centra is the headless e-commerce platform that empowers DTC brands to serve advanced e-commerce globally”
Centric connect retailers and consumers so they engage successfully. With technology, the relationship and interaction between consumer and retailer can be strengthened and a retailer can realise an efficient supply chain to be successful. Our solutions erase the distinction between channels so that you can offer your customers perfect service, in the shop and online, right up to the front door.
Flowbox is a SaaS company offering a visual marketing platform to help brands leverage and distribute social content throughout the buyer journey to increase engagement, /../
Front Systems cloud based platform digitalize retail, unifies commerce and connects “best of breed”-applications to deliver a seamless omnichannel experience. It’s mobile Point Of Sale gives retailers a competitive advantage by turning brick-and-mortar stores into digital warehouses enabling the convenience and experiences todays shoppers demand.
Grebban is a branding & e-commerce agency for ambitious B2C brands. Focusing on ecommerce and web solutions, design (UX) and branding, Grebban combines business development and ecommerce expertise to offer the best possible solution in terms of execution and quality.
We make you become truly data-driven so you can create smart marketing across all channels driving business value.
At NexusOne, customer experiences are in our DNA. From strategy and concept development, data integration to technical solutions, our focus is on making your customers happy. We are experts at utilizing data to pinpoint exactly what your customers need – and creating solutions that gives it to them.
Ninetech is a full-service digital partner working with business segment leaders such as SkiStar, Viking Line and OBOS. 100 % of our clients recommend us. We love them for that! ❤
XSARUS is seen as an ambitious supplier active in domains of Omnichannel E-commerce, Product Information Management, Business Intelligence and Marketing Automation. Services provided are consultancy, design, implementation and support.
Vaimo is one of the world’s most respected experts in digital commerce on the Magento and Adobe Commerce Cloud platform. As a full-service omnichannel agency, we deliver strategy, design, development and managed services to brands, retailers and manufacturers all over the world.
The Voyado customer experience cloud includes all the features you need to create personalized one-to-one communication with your end-customers.
