Campaign Management Platform

The way to run and boost marketing campaigns

With a campaign management platform, it’s easy as pie to create, send, test, and optimize your communication to make it sharp and compelling. But there are a lot more benefits to explore:

  • Holistic campaign management across all channels
  • Improved customer loyalty and lifetime value
  • Higher campaign efficiency, lower marketing costs
  • Optimized time and resources
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Take your campaigns to the next level

A campaign management platform is designed for you to build, run, and test the content of your campaigns – but it’s up to you how to use it. The platform makes it super to work with stuff like emails, SMS, personalization, gamification, surveys, recommendations, social campaigns, and promotions. Only your creativity sets the limit for what campaigns you’ll be able to create!

The campaign management tools

Buckle up to read about all the great things you can do to create relevant and personalized campaigns in Voyado. Okay, here we go!


First of all – the emails in Voyado are created through drag and drop modules. If you need a module that’s not included in our module library, you can easily customize a new one.


Have you heard that the opening rate for texts is 98 percent? That should be reason enough to know that SMS marketing is a must. So, start creating texts for SMS campaigns – and why not use them in your marketing automation?


Promotions are a huge part of campaigns, and you can use them in emails, texts, and marketing automation. Create unique codes for each customer, offers that are valid both online and in-store, reward vouchers, and more!


No need to say that you should use social media in your communication, right?


Knowing what your customers think about your brand is always a good idea. Use an NPS survey (a simple question that the customer answers on a scale from 0 to 10) in your emails to find out!


Do brands still do that? Not as much, but yes! Why not send a personal invite, a magazine, or a gift to your most loyal customers? You can also send vouchers to members that are lacking a mobile number or email address in Voyado.

Test your campaigns for ultimate results

In your mind, you might have created a flawless, personalized campaign. But what if you could see if there were room for even more improvement? This is where testing enters the campaign game! Voyado offers different ways of testing, and here are a few examples:

A/B Testing: Designed for you to create two versions of the same email or text, and change one variable to see which one works best.

Control groups: An easy way to determine if your campaigns are effective. Create a control group that contains 10 percent of the total segment of customers. That group will not receive the message.

Test scenario groups: Split a segment into sample groups and test pretty much any variable. The groups are randomly selected but you can decide the size of the groups.

All the results are measured in the test scenario report in Voyado’s feature called Insights.


Voyado – more than just campaign management

Besides all of the cool things you can do with campaigns, that solution is just one of Voyado’s features. They all work together as one powerful platform to create customer loyalty – the end goal for every retailer and e-com player!

See all of Voyado’s features

Are you eager to create some buzzing campaigns?

Of course, you are! And if you want to see the campaign management platform and all the other cool features in Voyado – set up a demo.

Frequently Asked Questions

Some of the most common questions we get about our campaign management platform.

What is a campaign management platform?

It's the place where you create, test, and analyze all of your campaigns! Handle everything from email, SMS, postal, social, and gamification campaigns. The campaign management solution in Voyado is just one of all our features – all designed for retailers to reach customer loyalty.

How is Voyado's campaign management platform different from others?

Since we have tailored our entire product for retailers looking to grow their business – our campaign solution has everything a retailer needs to create campaigns that stand out! Along with five other features that all work together for brands to get loyal customers.

Why do I need platform optimized for retail campaign management?

Because retail campaigns and the way you conduct them are of huge importance for your revenue. You need a platform that gives you everything you need in one place. In Voyado, campaign management is just one of our features, and they are all designed for retailers to create hyper-personalized communication and reach customer loyalty – which will ultimately increase the revenue.

Is Voyado's retail campaign solutions software, cloud or online based?

Voyado is cloud-based, as our entire platform is based in Azure.

Do Voyado's campaign management tools include reporting and automation?

Yes! Voyado is one platform with the power of six features, including campaign, reports, automation, CDP, loyalty and AI.

Is A/B testing of retail campaigns included in your product?

Yes, you can A/B test the communication you send via Voyado. When you A/B test in marketing automation workflows, it is called randomized split.

Discover how you can boost your business!

The Voyado customer experience cloud includes all the features you need to create personalized one-to-one communication with your end-customers.

  • Easy to use
  • Data insights from your customers behaviour
  • AI-powered features to grow your business
  • Create customer journeys with marketing automation

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