A campaign management platform is designed for you to build, run, and test the content of your campaigns – but it’s up to you how to use it. The platform makes it super to work with stuff like emails, SMS, personalization, gamification, surveys, recommendations, social campaigns, and promotions. Only your creativity sets the limit for what campaigns you’ll be able to create!
The campaign management tools
Buckle up to read about all the great things you can do to create relevant and personalized campaigns in Voyado. Okay, here we go!
First of all – the emails in Voyado are created through drag and drop modules. If you need a module that’s not included in our module library, you can easily customize a new one.
Design the emails with colors and fonts to fit your company profile
Insert personalized fields
Populate content directly from the product feed on your site
Insert personal offers and promotions
Create dynamic emails – which means you can segment modules
Have you heard that the opening rate for texts is 98 percent? That should be reason enough to know that SMS marketing is a must. So, start creating texts for SMS campaigns – and why not use them in your marketing automation?
Promotions are a huge part of campaigns, and you can use them in emails, texts, and marketing automation. Create unique codes for each customer, offers that are valid both online and in-store, reward vouchers, and more!
No need to say that you should use social media in your communication, right?
User-generated content with Flowbox: Use the Flowbox module to display up to 25 user-generated images in your email.
Sync segments with Facebook custom audiences: Target your communication on Facebook, Messenger, and Instagram. AND –create lookalike audiences on Facebook and create ads for people who are similar to your existing customers!
Live feed in an email: Include your Instagram feed, Pinterest feed, personalized image, or countdown timer in your emails by using the service of a third-party provider called Nifty Images.
Knowing what your customers think about your brand is always a good idea. Use an NPS survey (a simple question that the customer answers on a scale from 0 to 10) in your emails to find out!
Do brands still do that? Not as much, but yes! Why not send a personal invite, a magazine, or a gift to your most loyal customers? You can also send vouchers to members that are lacking a mobile number or email address in Voyado.
Test your campaigns for ultimate results
In your mind, you might have created a flawless, personalized campaign. But what if you could see if there were room for even more improvement? This is where testing enters the campaign game! Voyado offers different ways of testing, and here are a few examples:
A/B Testing: Designed for you to create two versions of the same email or text, and change one variable to see which one works best.
Control groups: An easy way to determine if your campaigns are effective. Create a control group that contains 10 percent of the total segment of customers. That group will not receive the message.
Test scenario groups: Split a segment into sample groups and test pretty much any variable. The groups are randomly selected but you can decide the size of the groups.
All the results are measured in the test scenario report in Voyado’s feature called Insights.
Voyado – more than just campaign management
Besides all of the cool things you can do with campaigns, that solution is just one of Voyado’s features. They all work together as one powerful platform to create customer loyalty – the end goal for every retailer and e-com player!
Of course, you are! And if you want to see the campaign management platform and all the other cool features in Voyado – set up a demo.
Frequently Asked Questions
Some of the most common questions we get about our campaign management platform.
What is a campaign management platform?
It's the place where you create, test, and analyze all of your campaigns! Handle everything from email, SMS, postal, social, and gamification campaigns. The campaign management solution in Voyado is just one of all our features – all designed for retailers to reach customer loyalty.
How is Voyado's campaign management platform different from others?
Since we have tailored our entire product for retailers looking to grow their business – our campaign solution has everything a retailer needs to create campaigns that stand out! Along with five other features that all work together for brands to get loyal customers.
Why do I need platform optimized for retail campaign management?
Because retail campaigns and the way you conduct them are of huge importance for your revenue. You need a platform that gives you everything you need in one place. In Voyado, campaign management is just one of our features, and they are all designed for retailers to create hyper-personalized communication and reach customer loyalty – which will ultimately increase the revenue.
Is Voyado's retail campaign solutions software, cloud or online based?
Voyado is cloud-based, as our entire platform is based in Azure.
Do Voyado's campaign management tools include reporting and automation?
Yes! Voyado is one platform with the power of six features, including campaign, reports, automation, CDP, loyalty and AI.
Is A/B testing of retail campaigns included in your product?
Yes, you can A/B test the communication you send via Voyado. When you A/B test in marketing automation workflows, it is called randomized split.
Everything we do – we do for our customers
We’ve teamed up with several brilliant partners, to make implementation and daily life easier for you!
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Ninetech is a full-service digital partner working with business segment leaders such as SkiStar, Viking Line and OBOS. 100 % of our clients recommend us. We love them for that! ❤
XSARUS is seen as an ambitious supplier active in domains of Omnichannel E-commerce, Product Information Management, Business Intelligence and Marketing Automation. Services provided are consultancy, design, implementation and support.
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