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SMS marketing for e-commerce growth

With Voyado, it’s easy to integrate SMS marketing into your overall CX strategy. You can send customers messages as part of complex workflows that work across channels, making communication personal and impactful. And, unlike some other SMS marketing platforms, it’s easy to set up and puts you in complete control.

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Boost campaigns with SMS marketing

A well-targeted email can be very powerful, but only communicating via email will most likely increase customer fatigue. An SMS is timely, concise, and straightforward – and when in conjunction with email, retail text message marketing is a great way to build customer loyalty and brand awareness.

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Know your customers

If you don’t understand your customers, it’s hard to deliver top-notch experiences! Voyado’s SMS marketing for retail generates detailed data on every sent text message, including statistics on unsubscribe activity, delivery, and soft and hard bounces. This data feeds right back in so you can create better, more impactful campaigns.

Let’s get personal

Building a personal connection with customers via messages is about more than adding the customer’s name (although that’s easy to do!). Always send messages that relate to the way a customer is interacting with your brand. Did they just join your loyalty program? Welcome them with a special offer to activate and inspire a second purchase. Did they buy a new product? Hand them information about product aftercare. Is it their birthday? Send them a discount on a product they’ve been longing for!

How does SMS marketing work?

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Personalized messages
With Voyado Engage you can personalize campaigns based on recent spending, likely life events and other data points to make sure your SMS marketing has a great chance at converting.
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Run A/B Tests
Test different content to see which gets the most clicks, and take the insights from that campaign forward to the next one for SMS marketing success.
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Nail multichannel campaigns
Integrate SMS to multichannel campaigns to make a richer campaign, that reaches customers in more ways.
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Time it right
Choose whether to schedule your messages or to send instantly, to make sure you reach your customers at the time that is right for them.
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7 ways to succeed with SMS marketing

  • Create SMS campaigns
  • Run A/B tests
  • Schedule messages or send them instantly
  • Set up marketing automations
  • Personalize messages
  • Integrate messages into multichannel campaigns
  • Get detailed insights on every campaign and messages sent.
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”We send out recommended graduation dresses to young women who we know are in the right age group. These personalized emails and SMS messages have converted really well for us.”

Emma Kvist Magnusson, Online Marketing and CRM Manager at Bubbleroom

Curious about SMS marketing for e-commerce?

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Success stories

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Jigsaw: From Relevance to Repurchase
Luxury retailer Jigsaw spoke at Voyado’s event with Dressipi in London about driving a second purchase through relevancy and personalization.
Luxury retailer Jigsaw spoke at Voyado’s event with Dressipi in London about driving a second purchase through relevancy and personalization.
Read more
Headmasters-WimbledonBroadway
How Headmasters are revolutionizing hairdressing excellence through Voyado
On the high street of London and throughout the UK, Headmasters has reigned as a beacon of premium hairdressing services since its inception in 1982. Their unwavering commitment to delivering confidence-boosting hair transformations forged a strong bond with their clientele. However, amidst their success, Headmasters encountered a challenge—inefficient communication due to a maze of disparate systems.
On the high street of London and throughout the UK, Headmasters has reigned as a beacon of premium hairdressing services since its inception in 1982. Their unwavering commitment to delivering confidence-boosting hair transformations forged a strong bond with their clientele. However, amidst their success, Headmasters encountered a challenge—inefficient communication due to a maze of disparate systems.
Read more
Björn Borg
How Björn Borg reached a 5% conversion rate by working with SMS
Björn Borg has a loyalty program that’s managed in Voyado. It is currently being reworked to give even more value to customers. Membership recruitment is mostly handled in an automated after purchase journey which has yielded impressive results.
Björn Borg has a loyalty program that’s managed in Voyado. It is currently being reworked to give even more value to customers. Membership recruitment is mostly handled in an automated after purchase journey which has yielded impressive results.
Read more