To scale up customer retention efforts in Voyado, Bubbleroom involved Senior CRM Consultant, Miona Matar from Beyond Retail. With Voyado’s insights, she has mapped the customer journey and developed a multichannel strategy.
When building loyalty, it’s important to know customer’s reachability and preference of communication. Some customers have only consented to be contacted by email and some SMS, or they may have much higher open rates in one channel. Segmenting based on reachability is a great way to connect with as many customers as possible. “It’s so easy to segment in Voyado. Small efforts like these generate great results in a short amount of time.” says Miona.
“With the help of the Voyado platform we know exactly who Bubbleroom’s customers are and where they’re in their customer journey, and this enables us to tailor our communication in an efficient way. We’ve seen great results due to this and I look forward to working in an even more personal and automated way in the near future”.
During the last year, Bubbleroom has seen substantial growth within their email marketing performance and improved customer retention metrics.