Product recommendations

Make shoppers more likely to complete their purchase and boost cross-sell and up-sell conversions. Both product recommendations and email recommendations are based on real-time data.

Win the next move with personalized recommendations

Personalize and optimize for conversion with product recommendations for every purpose and area on your site. Trends and shoppers’ behaviors can change quickly, and recommendations help reflect that automatically.

Boost cross-sell and upsell

Product recommendations feeds the e-commerce site with alternatives and supplementary product recommendations to increase cross-sell and upsell.

The recommendations capability can be used omnichannel, for example in Email recommendations.

This is how product recommendation works

Let your best-selling products inspire

These recommendations display real-time popular and trending products. They are suitable on the start page to welcome visitors, on category pages to show popular products for the specific category and on the No Results page.

Tailor the offering to the customer

These are site-wide personalized recommendations based on individual behavior: products the user are looking at or considering. Use them on the homepage for store recognition, or show them on the No Results to keep them engaged.

Push products at checkout

Don't miss out on the opportunity to upsell with accessories or add-ons suitable for the products already selected. Simply add recommendations based on the customer’s cart.

Show products similar customers liked

Taking inspiration from people with similar tastes can really drive more purchases. Recommendations based on what similar customers bought can be used on product detail pages.

”After launching our site with Voyado, we quickly saw conversion rate and average order value improvements.”

Anders Sundsrud, Head of SEO/CRO at Stormberg

Email recommendations

Email recommendations is a plug and play feature that uses unique behavioral data to give relevant product recommendations to your customers, increasing your conversion rate, CTR and revenue.

Plug & play

It’s easy to set up your campaign. Just add a platform-independent block of product recommendations to your email service provider’s templates.

This is how email recommendations works

Up-to-date stock levels

To get the freshest set of personalized products possible, we generate the recommendations when the user opens the email. No more "sold out" products.

Personalized newsletters

Boost relevance by including personalized product recommendations based on each user’s individual behavior, like products they have already viewed or bought.

Transactional emails

Spur further engagement by adding a block of appealing recommendations in ‘order confirmation’ and ‘abandoned cart’ emails.

Segmented campaigns

Drive smart email recommendations that match seasonal and segmentation strategies. You can apply relevant filters to a product category or to price range, to match segment preferences.