Benchmark your performance this Black Week. Go to the insights!
Black Week gradient hero 2 Black Week gradient hero 2
Daily Performance Insights

Black Week 2024:

Track how consumers are spending their money

Daily updates on consumer spending, focusing on revenue growth compared to last year, across eleven retail sectors. With retailers in full swing this Black Week, data is rolling in by the minute. We keep a two-day delay to ensure data accuracy. Some figures may arrive later due to e-commerce delivery and reporting processes—but don’t worry! We’ll dynamically update all figures over the week.

Daily Performance Insights

Understand how your business is performing this Black Week with Voyado’s Daily Performance Insights.

Every day, the website will be updated with exclusive data based on millions of online and in-store transactions from Sweden, Norway, and Denmark, tracking consumer spending trends across 11 retail sectors.

Black Week fashion1

Retail sector

Fashion–
Brand

Key insights

Revenue icon

-23%

Cyber Monday
Revenue comparison vs. 2023
Revenue icon

+4%

Saturday
Revenue comparison vs. 2023
Revenue icon

+11%

Black Friday
Revenue comparison vs. 2023
Revenue Week to Date icon

+6%

Week-to-date
Revenue comparison vs. 2023
Fashion—Brand

Revenue tracker: Black Week 2024 vs. 2023

 

Black Week fashion2_shadow

Retail sector

Fashion–
Premium brand

Key insights

Revenue icon

+19%

Cyber Monday
Revenue comparison vs. 2023
Revenue icon

-7%

Saturday
Revenue comparison vs. 2023
Revenue icon

-6%

Black Friday
Revenue comparison vs. 2023
Revenue Week to Date icon

+14%

Week-to-date
Revenue comparison vs. 2023
Fashion—Premium Brand

Revenue tracker: Black Week 2024 vs. 2023

Black Week fashion3

Retail sector

Fashion–
Reseller

Key insights

Revenue icon

-13%

Cyber Monday
Revenue comparison vs. 2023
Revenue icon

+6%

Saturday
Revenue comparison vs. 2023
Revenue icon

-6%

Black Friday
Revenue comparison vs. 2023
Revenue Week to Date icon

-2%

Week-to-date
Revenue comparison vs. 2023
Fashion—Reseller

Revenue tracker: Black Week 2024 vs. 2023

Black Week sport_shadow

Retail sector

Sports & Outdoor

Key insights

Revenue icon

-25%

Cyber Monday
Revenue comparison vs. 2023
Revenue icon

-11%

Saturday
Revenue comparison vs. 2023
Revenue icon

+8%

Black Friday
Revenue comparison vs. 2023
Revenue Week to Date icon

-2%

Week-to-date
Revenue comparison vs. 2023
Sports & Outdoor

Revenue tracker: Black Week 2024 vs. 2023

Black Week jewelry_thin

Retail sector

Jewelry & Accessories

Key insights

Revenue icon

-28%

Cyber Monday
Revenue comparison vs. 2023
Revenue icon

-16%

Saturday
Revenue comparison vs. 2023
Revenue icon

-6%

Black Friday
Revenue comparison vs. 2023
Revenue Week to Date icon

-2%

Week-to-date
Revenue comparison vs. 2023
Jewelry & Accessories

Revenue tracker: Black Week 2024 vs. 2023

Black Week furniture_shadow

Retail sector

Furniture

Key insights

Revenue icon

+21%

Cyber Monday
Revenue comparison vs. 2023
Revenue icon

-39%

Saturday
Revenue comparison vs. 2023
Revenue icon

-9%

Black Friday
Revenue comparison vs. 2023
Revenue Week to Date icon

-3%

Week-to-date
Revenue comparison vs. 2023
Furniture

Revenue tracker: Black Week 2024 vs. 2023

Black Week diy

Retail sector

Hobbies & DIY

Key insights

Revenue icon

-9%

Cyber Monday
Revenue comparison vs. 2023
Revenue icon

-37%

Saturday
Revenue comparison vs. 2023
Revenue icon

-3%

Black Friday
Revenue comparison vs. 2023
Revenue Week to Date icon

-5%

Week-to-date
Revenue comparison vs. 2023
Hobbies & DIY

Revenue tracker: Black Week 2024 vs. 2023

Black Week health_shadow

Retail sector

Pharma & Health

Key insights

Revenue icon

-16%

Cyber Monday
Revenue comparison vs. 2023
Revenue icon

+34%

Saturday
Revenue comparison vs. 2023
Revenue icon

+11%

Black Friday
Revenue comparison vs. 2023
Revenue Week to Date icon

+16%

Week-to-date
Revenue comparison vs. 2023
Pharmaceuticals & Health

Revenue tracker: Black Week 2024 vs. 2023

Black Week beauty

Retail sector

Beauty & Cosmetics

Key insights

Revenue icon

-17%

Cyber Monday
Revenue comparison vs. 2023
Revenue icon

+22%

Saturday
Revenue comparison vs. 2023
Revenue icon

-1%

Black Friday
Revenue comparison vs. 2023
Revenue Week to Date icon

+7%

Week-to-date
Revenue comparison vs. 2023
Beauty & Cosmetics

Revenue tracker: Black Week 2024 vs. 2023

Black Week electronics_shadow

Retail sector

Electronics

Key insights

Revenue icon

-21%

Cyber Monday
Revenue comparison vs. 2023
Revenue icon

-4%

Saturday
Revenue comparison vs. 2023
Revenue icon

-12%

Black Friday
Revenue comparison vs. 2023
Revenue Week to Date icon

-8%

Week-to-date
Revenue comparison vs. 2023
Electronics

Revenue tracker: Black Week 2024 vs. 2023

Black Week home

Retail sector

Home decore & Garden supplies

Key insights

Revenue icon

+1%

Cyber Monday
Revenue comparison vs. 2023
Revenue icon

+/-0%

Saturday
Revenue comparison vs. 2023
Revenue icon

+7%

Black Friday
Revenue comparison vs. 2023
Revenue Week to Date icon

+12%

Week-to-date
Revenue comparison vs. 2023
Home decore & Garden supplies

Revenue tracker: Black Week 2024 vs. 2023