202 million purchases. 5 consumer trends. Get all insights in Retail Radar 2023 .

Grow your e-com and retail business with the 5 lifecycle stages

The customer lifecycle, also called the customer journey, is the journey a person goes through to find your store, decide to make a purchase, and become a loyal customer.

Customer lifecycles - Website thumbnail - 1280x1600

This guide will give you insights on:

  • The welcome phase: what to communicate, and how.
  • The activation phase: how to encourage the next purchase and increase engagement levels.
  • The retention phase: how to keep and get your customers coming back.
  • The win-back phase: learn how to get an inactive customer back to you.
  • The exit phase: sometimes you have to say goodbye – here’s how to do that in a good way.
Get the guide

More inspiring guides

Ondemand webinar
On demand webinar: How to prepare for the return rush in January
Black Friday and the holiday shopping season usually tend to break sales records—year after year. With extended return periods, the uncertainty for e-commerce and retailers increases. Although the general return rates are going down on several markets, the expected return rush in January is a fact. And by being well-prepared—you are one step closer to ensuring satisfied customers.
Black Friday and the holiday shopping season usually tend to break sales records—year after year. With extended return periods, the uncertainty for e-commerce and retailers increases. Although the general return rates are going down on several markets, the expected return rush in January is a fact. And by being well-prepared—you are one step closer to ensuring satisfied customers.
Read more
Skärmavbild 2023-11-08 kl. 16.56.29
On demand webinar: The state of the new abnormal
What do you get when you analyze 202 million purchases across the Nordics and conduct rich consumer research in the UK, and the Benelux region? You get insights that retailers cannot ignore.
What do you get when you analyze 202 million purchases across the Nordics and conduct rich consumer research in the UK, and the Benelux region? You get insights that retailers cannot ignore.
Read more
BF-guide 2023 - Website thumbnail - 1280x1600
7 mistakes to dodge this black friday
In this guide, we will unveil the mistakes you want to dodge, with inspiration from some big retail brands to really motivate you. Think of it as your power-up potion to excite you for the grand spectacle of Black Friday 2023!
In this guide, we will unveil the mistakes you want to dodge, with inspiration from some big retail brands to really motivate you. Think of it as your power-up potion to excite you for the grand spectacle of Black Friday 2023!
Read more