How 3 leading retail brands use marketing automation

Black Friday and the holiday shopping season usually tend to break sales records—year after year. With extended return periods, the uncertainty for e-commerce and retailers increases. Although the general return rates are going down on several markets, the expected return rush in January is a fact. And by being well-prepared—you are one step closer to ensuring satisfied customers.

Whether you are noticing a drop in sales in your physical store, or not, it’s always important to have a strategy for how to continually improve your online store to attract new customers, and keep your old ones coming back.