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Optimize your spend on Google- and social ads

How can you stay relevant and decrease your ad spend at the same time? By utilizing your owned data, and create segments based on known facts that you use for your ads!

email ads optimization hero

In this guide, you’ll get an introduction to Voyados’ Online Ads – Facebook Custom Audience and Google Customer Match.

You will learn how to:

  • Decrease ad-spend by using pre-filtering
  • Increase sales through targeted ad campaigns
  • Improve acquisition through lookalike audiences
  • Work with bid optimization
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Black Friday and the holiday shopping season usually tend to break sales records—year after year. With extended return periods, the uncertainty for e-commerce and retailers increases. Although the general return rates are going down on several markets, the expected return rush in January is a fact. And by being well-prepared—you are one step closer to ensuring satisfied customers.
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Black Friday and the holiday shopping season usually tend to break sales records—year after year. With extended return periods, the uncertainty for e-commerce and retailers increases. Although the general return rates are going down on several markets, the expected return rush in January is a fact. And by being well-prepared—you are one step closer to ensuring satisfied customers.
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Grow your e-com and retail business with the 5 lifecycle stages
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The customer lifecycle, also called the customer journey, is the journey a person goes through to find your store, decide to make a purchase, and become a loyal customer.
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