By using marketing automation in your organization, good things like lower costs, higher revenue, and improved productivity can happen. Still, considering if this is for you? Get a sneak peek at how By Malene Birger, Polarn O. Pyret, and Panduro use marketing automation to grow their businesses. And hey, download the full case studies for all KPIs, tips, and tricks!
Danish fashion brand, By Malene Birger, uses marketing automation to communicate with customers at all stages of their lifecycle. Also to track them in real-time and make sure they stay loyal. Since launching their onboarding automation, they have increased full-price shoppers by a whopping 109 percent!
Polarn O. Pyret, a Swedish childrenswear brand, mainly works with marketing automation to enhance the customer experience – and several automations exist to strengthen their sustainability work. Overall, the automated emails are opened frequently and for their “aftercare” emails, the number can be as high as 50%.
Read more: Why you should get started with marketing automation for e-commerce
Panduro, a market leader in hobby materials in Europe, has automations for every step in the customer lifecycle. In May 2020, they launched a “we miss you” automation to re-activate customers that haven’t shopped within 23 months. So far, 4 percent of the churning customers have been re-activated!
Want to know how these brands set up their marketing automation workflows, why they work with specific automations, and what results they have seen? Download the full case studies for free, right here!
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