Ways to successfully build automations
The most important thing to have in mind when building an automation,
according to Åsa, is to create value for the customer. Make sure to convey a relevant message that rewards the customer or makes their everyday easier. Also, take timing into account and make sure the customer doesn’t receive communication too often. Last but not least, make sure the message is super personal since it’s triggered by something the customer did.
“Every automation should deserve its place. If it doesn’t bring added value to the customer or the business, then question whether you should keep it,” says Åsa.
What’s next for PO.P, marketing automation-wise? They’re currently working on an onboarding automation to welcome new members in a positive and warm way. They want to make it easy for every customer to see the value of being a member, get the help they need from experts – and, of course, dive into all the lovely benefits!