There are a lot of things to include in an onboarding automation to make it flourish! If you want to do it the By Malene Birger way, here is some advice. The time between a customer sign-up and the first contact shouldn’t be too long. You should label and track your customers in a way that is beneficial to your specific company. And you should test different content to see what makes people tick.
“Continuous testing is super important and impactful – because a flow can always be improved,” says Laufey.
One of the easiest things to test, according to Laufey, is timing. By setting different time delays, you can easily see when your customers engage the most – and based on that, decide to contact them at a specific time during the day. And hey, a change of strategy can lead to great results.
“By testing and changing, open rates have gone up hugely, the engagement has become much higher, and the sales numbers have increased,“ says Laufey.
When it comes to marketing automation, By Malene Birger has a lot of exciting things in the pipeline. They’re currently working on a new win-back automation with predictive scoring and shortly, they will introduce product recommendations.