Event highlights

Love Generation

Watch every session, explore speaker insights, and revisit the ideas shaping commerce, culture, and creativity at Love Generation 2026.

Love Generation 2026

A new era of retail is here, powered by AI – but shaped by people.

At Love Generation 2026, brands including H&M, Lovable, Nordic Nest, Bestseller, and Hemtex explored how AI is reshaping the way people search, discover, shop, and connect – and what that means for the future of customer experience. The retailers creating the most meaningful experiences will be those who understand their customers deeply, own their context, empower their teams, and use technology to create experiences that feel more relevant, more intuitive, and ultimately more human.

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On stage at Love Generation

Voyado

Voyado keynote: Retail in the age of agents

As AI reshapes the customer journey, retailers face a defining opportunity to strengthen relevance, loyalty, and human connection. Voyado shares a compelling perspective on the future of commerce, customer relationships, and the race to own context in an AI-first world.

H&M

Scaling H&M to billions: Winning through relevance and ranking

What does emotional connection look like at the scale of H&M? Lars Gazelius, Global Head of Digital at H&M, shares how one of the world’s biggest fashion retailers is rethinking digital experience, relevance, and customer connection for millions of customers worldwide. A fascinating behind-the-scenes look at the future of modern retail.

Lovable

The Lovable story and future predictions for retailers

What happens when building software becomes as simple as describing an idea? In this session, Fabian Hedin, Co-founder and CTO of Lovable, shares the story of one of Europe’s fastest-growing AI companies, and explores what AI-native product creation could mean for the future of retail, commerce, and digital experiences.