Event highlights

Love Generation

Watch every session, explore speaker insights, and revisit the ideas shaping commerce, culture, and creativity at Love Generation 2026.

A new era of retail is here, powered by AI – but shaped by people.

At Love Generation 2026, brands including H&M, Lovable, Nordic Nest, Bestseller, and Hemtex explored how AI is reshaping the way people search, discover, shop, and connect – and what that means for the future of customer experience. The retailers creating the most meaningful experiences will be those who understand their customers deeply, own their context, empower their teams, and use technology to create experiences that feel more relevant, more intuitive, and ultimately more human.

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On stage at Love Generation

Voyado

Voyado keynote 2026: Retail in the age of agents

As AI reshapes the customer journey, retailers face a defining opportunity to strengthen relevance, loyalty, and human connection. Voyado CPO, Felix Kruth, shares a compelling perspective on the future of commerce, customer relationships, and the race to own context in an AI-first world.

H&M

Scaling H&M to billions: Winning through relevance and ranking

What does emotional connection look like at the scale of H&M? Lars Gezelius, Global Head of Digital at H&M, shares how one of the world’s biggest fashion retailers is rethinking digital experience, relevance, and customer connection for millions of customers worldwide. A fascinating behind-the-scenes look at the future of modern retail.

Lovable

The Lovable story and future predictions for retailers

What happens when building software becomes as simple as describing an idea? In this session, Fabian Hedin, Co-founder and CTO of Lovable, shares the story of one of Europe’s fastest-growing AI companies, and explores what AI-native product creation could mean for the future of retail, commerce, and digital experiences.

Love Generation 2026_Jennifer Roebuck_LP_2

Jennifer Roebuck Stephens

AI-native retail: What will 'great' look like?

Drawing on experience across brands including Sephora, Ted Baker, and French Connection, Jennifer Roebuck Stephens shares a grounded perspective on where AI is already creating value in retail, what continues to hold businesses back, and how the industry is beginning to reorganize around a new operating reality.

Panel

Retail has AI fever. Still only 5% see real ROI

In this panel discussion, leaders from BESTSELLER, Hemtex, and transformation expert Lisa Björnberg, drawing on experience from companies including Klarna and HubSpot, unpack what happens when AI moves beyond the slide deck and into the reality of day-to-day business.

Nordic Nest

Global growth, local complexity: Scaling customer experience across markets

Bank Bergström, CEO at Nordic Nest, shares the company’s refreshingly disciplined approach to international growth, localization, and customer experience. Packed with practical lessons, candid reflections, and sharp retail insight, this session explores how Nordic Nest scaled across 70 markets while staying profitable and deeply connected to customers.