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Global growth, local complexity: Scaling customer experience across markets

Bank Bergström, CEO at Nordic Nest, shares the company’s journey from Scandinavian e-commerce challenger to an international retailer operating across 70 markets. With honesty, humor, and a couple of hard-earned lessons, he shares how Nordic Nest approaches localization, customer experience, expansion, and sustainable growth in a constantly evolving retail landscape.

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Nordic Nest’s success is built on a simple but powerful idea: people are not searching for products, they are trying to create homes they love. In this engaging session from Love Generation 2026, Bank Bergström shares how that philosophy has shaped the company’s approach to customer experience, localization, and international growth.

As CEO of Nordic Nest, Bank offers a candid look at what it takes to scale an e-commerce business across more than 70 markets while staying profitable and relevant to local customers. With humor, honesty, and practical insight, he shares lessons from both successful launches and difficult decisions along the way.

The session explores Nordic Nest’s disciplined expansion strategy, including how the company approaches localization, pricing, logistics, and customer expectations market by market. It also highlights why emotional connection and strong customer understanding continue to matter deeply in modern retail.

In this session, you’ll hear:

  • How Nordic Nest expanded into more than 70 markets through localization and operational discipline
  • Why profitability from day one became a core principle for growth
  • The company’s practical three-step approach to entering new markets
  • Lessons from both successful launches and tougher market experiences
  • How customer experience, logistics, pricing, and payment methods shape local relevance
  • Why emotional connection and lifestyle positioning matter more than product alone
  • A grounded perspective on sustainable retail growth in a highly competitive market
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