What happens when building software becomes as simple as describing an idea? In this session, Fabian Hedin, Co-founder and CTO, shares the story behind Lovable, one of Europe’s fastest-growing AI companies, and explores what AI-native product creation could mean for the future of retail, commerce, and digital experiences.
When Fabian Hedin took the stage at Love Generation, it felt like a glimpse into the next era of the internet. As Co-founder & CTO of Lovable, one of the world’s fastest-growing AI companies, Fabian shared how AI is radically changing who gets to build technology, how quickly ideas can become reality, and why this shift matters deeply for the future of retail and digital experiences.
Founded in Stockholm and valued at $6.6 billion in less than two years, Lovable has become one of the defining companies of the AI era. Their platform allows people to create software simply by describing what they want through natural language, making digital creation dramatically more accessible to a new generation of creators, entrepreneurs, and teams.
In this fascinating session, featuring a live demo of Voyado’s alpha MCP, Fabian explores how AI-native software development is reshaping customer expectations and changing the relationship between humans and technology. From children instinctively building with AI tools to the rise of agentic experiences that can act on behalf of users, the conversation captures the extraordinary pace of behavioral change already underway.
For retailers, the implications are huge. As AI changes how people discover, create, and interact online, brands will need to rethink what digital commerce looks and feels like in an AI-native world.
In this session, you’ll hear:
This is one of the most exciting sessions from Love Generation 2026. Insightful, energizing, and deeply relevant for anyone thinking about the future of commerce, technology, and human creativity.
See how retailers like yours use AI-powered customer engagement, product discovery, and loyalty to grow revenue — tailored to your business, not a generic walkthrough.
