Megaflis was one of the first retailers to go live with Voyado Ratings & Reviews. Four months after switching, in-store and online purchases feed into the same system and reviews are up +900%. Here's how it happened.
Megaflis is a leading Norwegian retailer of tiles, flooring, and bathroom products. They help customers make confident decisions about some of the most considered purchases in home improvement. With a wide product catalog and a customer base that relies heavily on product specifications and peer experience, social proof at the point of purchase is crucial to the buying journey.
For Megaflis, product pages are where purchase decisions get made or abandoned. Shoppers evaluating tiles and flooring aren’t impulse buyers. They’re researching, comparing, and looking for reassurance from people who’ve already made the same choice.
Collecting that reassurance and making it useful beyond the product page required review capabilities that were genuinely connected to the rest of the customer experience. Not a standalone widget or a separate dashboard. Something integrated with the customer data Megaflis was already working with inside Voyado.
There was a second, bigger gap most review tools don’t solve. A large share of Megaflis’s sales happen in its physical stores, not online. A standalone review tool only sees the online order, so for a retailer with a strong in-store footprint, most of the purchases that could generate a review were invisible to begin with.
The cost of building that into how teams worked physically wouldn’t be feasible at scale, and would require manual engagement, training, and implementation to connect to Megaflis’ CRM.
Megaflis became one of the first retailers to go live with Voyado Ratings & Reviews, joining as an early adopter before broad release. Voyado and Megaflis handled the rollout together, with contract signing to live on site took just a few weeks.
What distinguished the rollout wasn’t just the speed. It was what the integration made possible.
Because Ratings & Reviews is built natively into Voyado, review data connects directly to customer profiles and CRM data, including purchases made in Megaflis’s physical stores. It doesn’t matter whether a purchase happened online or in-store. Either way, that customer can now be prompted to leave a review.
For a retailer where a meaningful share of sales happen in person, that single change unlocked a far larger pool of reviewable purchases than an online-only trigger ever could. That is the biggest reason reviews have grown over 900% in the four months since going live in May 2026.
“A key strength for us is that Voyado, unlike our old ratings and reviews solution, connects reviews to purchases made in our physical stores – not just online. Combined with our other CRM data, that makes it much easier to scale review collection and communicate more relevantly with our customers.”
— Frank Jonassen, IT manager
A customer who left a detailed positive review on a product is a different prospect for a follow-up campaign than one who hasn’t engaged at all. That signal, previously invisible, is now part of the picture.
For CRM managers looking to maintain, win, and recover customer loyalty, it puts them in direct control of the next touchpoint for a far wider customer-base. Negative reviews can be flagged and addressed faster, and customers in-store or offline can be uniquely engaged with for their next Megaflis purchase.
Throughout the process, Megaflis maintained a direct dialogue with Voyado’s product team by sharing feedback, flagging priorities, and playing an active role in shaping how the product develops. For a retailer operating in a specific and demanding category, that responsiveness mattered.
“We value the direct dialogue with Voyado and the opportunity to influence the development of an exciting product that helps us collect customer feedback and further develop our products and assortment.”
— Frank Jonassen, IT manager
900% more reviews in the four months since going live. Largely driven by connecting in-store purchases to review requests for the first time, not just online orders.
Review data now flows into customer profiles automatically, making segmentation and follow-up communication more relevant without any additional data work.
Fast even for a mature product, and notable given Megaflis was one of the first customers live with Ratings & Reviews.
“This solution plugged directly into our existing ways of working within the Voyado platform, extending our operating system without creating additional tools to track or workflows to manage.”
— Frank Jonassen, IT manager
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