With e-commerce marketing automation, you can create personalized emails and text messages that engage and send themselves. That way, you can grow sales without growing your workload. It’s simply a win-win situation!
Marketing automation is the way to utilize your customer data to create relevant customer experiences at scale. You can send the right messages to the right people at the right moment – with virtually no effort. Talk to, inspire, and keep your customers based on who they are and how they connect with your brand.
The primary function of marketing automation in e-commerce is to map out and design the customer journey – and have it run itself without manual work! That means you can allocate your marketing resources to grow your business in other areas. Pretty sweet. Here are four major reasons why automated communication is a must:
Most e-commerce players are looking for new ways to scale their businesses. With marketing automation, you can create engaging one-to-one communication for every single customer – and that will lead to increased revenue.
“Save time with our platform” is probably the oldest trick in the book – but we must address it. With marketing automation flows, you can communicate with your customers without any manual work. As a big plus, the automation building tool in Voyado is both smart and intuitive. That helps, trust us.
One of the greatest benefits of marketing automation is to create hyper-personalized communication. You can, for example, build a workflow that is triggered when a customer buys a specific product. You can then give customers instruction on how to use the product, follow up with recommended products, or trigger a gamification campaign that is related to the product they just bought.
For e-com, this is a huge deal! A lot of customers leave products in their online shopping carts and thanks to marketing automation – it’s easy to send follow-up messages to remind shoppers of what they left behind.
– Voyado is a platform that focuses solely on retail and e-commerce businesses. The marketing automation feature contains pre-set triggers that are commonly used in e-commerce and retail, which makes it easy to get started. The building of workflows is also very intuitive with drag and drop functions and a clear overview of the journeys you build.
– Yes, you can! In Voyado, this function is called a randomized split. It allows you to try different versions of an SMS, or subject lines and email content. You can, of course, set it up so that the winning version goes out to everyone after a set period of time.
– When a marketing automation flow is live in Voyado, you can see the stats live in the workflow. You will, for example, see the number of customers who have entered, how many who took a specific route, and see the opening and click-rate. You can also find reporting about certain workflows in our “Insight” feature in Voyado.
– It can play a very important role since you can create personalized customer journeys through marketing automation. And giving your customers personalized experiences is key when it comes to keeping them. Especially in such a competitive field as e-commerce.
– Yes. In Voyado, you can set up entering criteria for any marketing automation workflow. So you can decide if the entering criteria should include only customers who made purchases online.
We love all things customer and product data, and would love to chat about your brand’s individual challenges, and how our solutions can help.
The Voyado customer experience cloud includes all the features you need to create personalized one-to-one communication with your end-customers.
