If you don’t understand your customers, it’s hard to deliver top-notch experiences! Voyado’s SMS marketing for retail generates detailed data on every sent text message, including statistics on unsubscribe activity, delivery, and soft and hard bounces. This data feeds right back in so you can create better, more impactful campaigns.
Let’s get personal
Building a personal connection with customers via messages is about more than adding the customer’s name (although that’s easy to do!). Always send messages that relate to the way a customer is interacting with your brand. Did they just join your loyalty program? Welcome them with a special offer to activate and inspire a second purchase. Did they buy a new product? Hand them information about product aftercare. Is it their birthday? Send them a discount on a product they’ve been longing for!