SMS marketing for ecommerce

SMS marketing for ecommerce

SMS marketing is great – you’ve probably received a message from a retailer recently, and chances are that you opened it, read it, and maybe even clicked through. With a mind-blowing open rate of 98 percent, an SMS is one of the best ways to reach your customers. We may not read every email, but text messages? That’s a different story.

What makes SMS marketing for ecommerce stand out?

SMS is a valuable channel for communicating with customers because it’s fast and familiar. When you get a message, you read it – whether it’s from your friends or a brand that you trusted with your phone number. Stats show that 90 percent of these texts are read within three minutes, and that’s something that brands can’t afford not to make use of.

How can brands make use of SMS marketing?

A well-targeted email can be very powerful, using emails for every single communication however, will most likely increase customer fatigue. An SMS, on the other hand, is timelier and, of course, shorter (that’s what the first “S” in SMS stands for). Ecommerce brands can use an SMS to reach customers with personalized messages to create a genuine connection.

What can you do with Voyado’s
SMS marketing platform?

With our integrated platform SMS marketing for ecommerce, the sky’s the limit. You can:

With Voyado’s powerful workflows, you’re guaranteed to send the right messages at the right time.

“Thanks to Voyado we can segment our customer data and send out personalized offers. For example, we send out recommended graduation dresses to young women who we know are in the right age group. These personalized emails and SMS messages have converted really well for us.”

– Bubbleroom

Why choose Voyado
for SMS marketing?

With Voyado, it’s easy to integrate SMS marketing into your overall CX strategy. You can send customers messages as part of complex workflows that work across channels, making communication as personal and impactful as possible. And, unlike some other SMS marketing platforms, it’s easy to set up and puts you in complete control.

Know your customers

Without understanding your customers, you can’t deliver the best experience. Voyado’s SMS marketing for retail generates detailed data on every SMS message you send, including statistics on unsubscribe activity, delivery, soft and hard bounces. This data feeds right back in so you can create better, more impactful campaigns – it’s a virtuous cycle.

Getting personal

Creating a personal connection via your messages is about more than just inserting the customer’s name – although that’s also easy to do. It’s about sending smart messages that relate to the way a customer is interacting with your brand. Did they buy a new product? You can message them about product aftercare. Did they just join your loyalty program? Welcome them with a special offer to activate them and inspire a second purchase. Is it their birthday? Send them a discount on a product they’ve been longing for!

Want to see what our SMS marketing system can do?

While you’re here, check out our:

– Retail marketing automation platform

Frequently asked questions

Here are some of the most common questions about SMS marketing in ecommerce.

How can SMS be used in marketing?

SMS can be used in marketing to support a larger campaign. It is effective because of its high open and engagement rates, which enable brands to target customers with personal, timely communications.

How do I use SMS marketing to increase sales?

To increase sales with SMS marketing, you can target customers with personalized offers at exactly the right time. Using existing data on customers and combining SMS with other channels, brands can offer discounts on product areas that you know your customers are interested in.

What are the main benefits of using Voyado for SMS marketing?

Voyado’s SMS marketing for ecommerce is easy to set up and tweak, so you can be confident that your messages are as effective as possible. SMS functionality integrates seamlessly with the rest of Voyado’s tools to create an impactful customer experience.

Can different triggers be used to automate SMS messages?

Yes, you can trigger an SMS within our platform from interactions on channels, purchases, predictive scores, and many, many more.

How does Voyado deal with consent and compliance?

Voyado helps customers to stay compliant with GDPR and other regulations.

Why book a demo of Voyado?

Because you owe it to yourself and your brand! Find out for yourself what it is about Voyado that makes so many retailers chose this particular customer loyalty platform.

It’s not just because Voyado is built specifically for retailers or because it’s so easy to use – it’s more than that. And that’s why you need to book this demo.

Fill out the form on your right, and we’ll reach out to set up a time.

Book a free demo