With Voyado, it’s easy to integrate SMS marketing into your overall CX strategy. You can send customers messages as part of complex workflows that work across channels, making communication personal and impactful. And, unlike some other SMS marketing platforms, it’s easy to set up and puts you in complete control.
A well-targeted email can be very powerful, but only communicating via email will most likely increase customer fatigue. An SMS is timely, concise, and straightforward – and when in conjunction with email, retail text message marketing is a great way to build customer loyalty and brand awareness.
If you don’t understand your customers, it’s hard to deliver top-notch experiences! Voyado’s SMS marketing for retail generates detailed data on every sent text message, including statistics on unsubscribe activity, delivery, and soft and hard bounces. This data feeds right back in so you can create better, more impactful campaigns.
Building a personal connection with customers via messages is about more than adding the customer’s name (although that’s easy to do!). Always send messages that relate to the way a customer is interacting with your brand. Did they just join your loyalty program? Welcome them with a special offer to activate and inspire a second purchase. Did they buy a new product? Hand them information about product aftercare. Is it their birthday? Send them a discount on a product they’ve been longing for!
Emma Kvist Magnusson, Online Marketing and CRM Manager at Bubbleroom
We love all things customer and product data, and would love to chat about your brand’s individual challenges, and how our solutions can help.
The Voyado customer experience cloud includes all the features you need to create personalized one-to-one communication with your end-customers.
