E-commerce Marketing Automation

Grow faster with ecommerce marketing automation

With e-commerce marketing automation, you can create personalized emails and text messages that engage and send themselves. That way, you can grow sales without growing your workload. It’s simply a win-win situation!

3 reasons you should get started with e-com marketing automation:

  • Increase customer satisfaction
  • Successfully onboard new customers
  • Turn abandoned carts into sales


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What is e-commerce marketing automation?

Marketing automation is the way to utilize your customer data to create relevant customer experiences at scale. You can send the right messages to the right people at the right moment – with virtually no effort. Talk to, inspire, and keep your customers based on who they are and how they connect with your brand.

Here are some examples of what you can do with automations:

  • Welcome series
    Make a great first impression by giving new subscribers a warm welcome.
  • Date-based trigger
    Send a pleasant gift or reward on a customer’s birthday or anniversary.
  • Product follow-up
    Show customers who recently bought something a little extra love by giving them tips on installation or how to take care of the product.
  • Customer re-engagement
    Reach out to customers who haven’t purchased in a while by creating a retargeting campaign. Become an expert on customer retention in retail.
  • Transactional emails
    Send order confirmations immediately after purchases. These emails have an average open rate of around 80% (!).
  • Anti-churn automation
    Take action against customers who are about to leave you by setting up a flow based on predictive scoring.
  • Abandoned cart
    Send an email to everyone who has left something in their online shopping cart.


Why you should work with e-com marketing automation

The primary function of marketing automation in e-commerce is to map out and design the customer journey – and have it run itself without manual work! That means you can allocate your marketing resources to grow your business in other areas. Pretty sweet. Here are four major reasons why automated communication is a must:


Most e-commerce players are looking for new ways to scale their businesses. With marketing automation, you can create engaging one-to-one communication for every single customer – and that will lead to increased revenue.

Save time

“Save time with our platform” is probably the oldest trick in the book – but we must address it. With marketing automation flows, you can communicate with your customers without any manual work. As a big plus, the automation building tool in Voyado is both smart and intuitive. That helps, trust us.

Be super personal

One of the greatest benefits of marketing automation is to create hyper-personalized communication. You can, for example, build a workflow that is triggered when a customer buys a specific product. You can then give customers instruction on how to use the product, follow up with recommended products, or trigger a gamification campaign that is related to the product they just bought.

“Save” revenue with abandoned cart automation

For e-com, this is a huge deal! A lot of customers leave products in their online shopping carts and thanks to marketing automation – it’s easy to send follow-up messages to remind shoppers of what they left behind.

Read more: SMS marketing for e-commerce

How e-commerce automations work in Voyado

Voyado is one platform with six features that all work smoothly together to make your communication personal and engaging. And e-commerce marketing automation is one of them. It’s what we call “the veins” of our platform. Because it’s the many smart journeys you can build for your customers – that will pump cash flow into your organization. Wow, that sounds cheesy, but you get it.


Frequently asked questions about e-commerce marketing automation

We have collected some of the most common questions we get on the subject.

How is Voyado different compared with other marketing automation systems?  

Voyado is a platform that focuses solely on retail and e-commerce businesses. The marketing automation feature contains pre-set triggers that are commonly used in e-commerce and retail, which makes it easy to get started. The building of workflows is also very intuitive with drag and drop functions and a clear overview of the journeys you build.

Can I build automations with A/B testing?

Yes, you can! In Voyado, this function is called a randomized split. It allows you to try different versions of an SMS, or subject lines and email content. You can, of course, set it up so that the winning version goes out to everyone after a set period of time.

What about reporting?

When a marketing automation flow is live in Voyado, you can see the stats live in the workflow. You will, for example, see the number of customers who have entered, how many who took a specific route, and see the opening and click-rate. You can also find reporting about certain workflows in our "Insight" feature in Voyado.

How important is marketing automation for retaining customers in ecommerce?

It can play a very important role since you can create personalized customer journeys through marketing automation. And giving your customers personalized experiences is key when it comes to keeping them. Especially in such a competitive field as e-commerce.

Is it possible to build and customize ecommerce workflows entirely?

Yes. In Voyado, you can set up entering criteria for any marketing automation workflow. So you can decide if the entering criteria should include only customers who made purchases online.

Discover how you can boost your business!

The Voyado customer experience cloud includes all the features you need to create personalized one-to-one communication with your end-customers.

  • Easy to use
  • Data insights from your customers behaviour
  • AI-powered features to grow your business
  • Create customer journeys with marketing automation

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