Customer Data Platform

Market smarter with a customer data platform

The primary function of a customer data platform (CDP) is to collect and unify customer data to build a coherent and complete view of every customer. Suddenly, you can see who your best customers are – and to who you need to give a little extra love!

  • Track customer behaviors
  • Get to know your customers – like really know them
  • Turn the customer data into amazing marketing
Read more

Key benefits of a customer data platform

We know what you want to hear: that a CDP will increase your sales. And guess what? It’s true! Relevant and personalized customer experiences will make you sell more. But to specify it a bit, here are some of the things you’ll be able to do with a CDP:

  • Collect multiple data points on the same customer
  • Avoid sending bad, non-personalized communication
  • Create segments in real-time
  • Predict behavior and act on it
  • Keep all your customer data in one place
  • Work fast in an easy to use but extremely powerful interface

Last but not least – it will save you time. And the time you save by not having to look for data and manually segment customers is worth quite a lot!


How to use a customer data platform

The main focus of a CDP is to collect, store, and turn your customer data into useful information. All the information you store in a CDP can be used to segment your customers. This means you can create super-specific lists and then send personalized emails and texts to the customers on these lists. And the coolest part is that you can make the emails and texts dynamic – meaning they will appear differently for each customer based on specific actions.

Read more: How a retail customer experience platform will make life easier for you

Let us give you some examples

Create a segment of customers between the ages of 30 and 50 who bought a kitchen table within the last six months – and send them recommendations for new matching chairs. Or create a list of customers who switched addresses within the last 3 months – and send them recommended products they will need in a new home. You can use your segments for personalized emails, marketing automation, SMS marketing for e-commerce and retail, and social pushing towards Instagram, Facebook, and Google. And hey, you can create as many segments as you like!

Here’s the data you can see and act on in Voyado’s CDP:

How to work with the RFM score

RFM is a great way for you to get to know which customers are your most and least active. The customers are ranked from 1 to 5 – where 5 are the most active ones – using these values:

The customer data platform in Voyado

Our CDP is the heart of Voyado since it’s where you collect and store all the data on your customers. The solution gives you information about each customer, presented in one single view and with different tabs that allow you to see a lot of data. A lot.



We thought so! We don’t call our CDP the heart of Voyado for nothing. Ready to see it for yourself?

What is a customer data platform?

A customer data platform, also called a CDP, puts the data on each customer together and turns it into a comprehensive customer profile. It's used to understand customer behaviors, track their activities, and create segmented lists to use for personalized communication.

What makes Voyado's CDP solution unique? 

We have created our platform for retailers which means our CDP is customized for retail. You will find every bit of useful information about each customer you can possibly think of – all presented in an easy to use, well-designed view.

Why do I need a retail customer data platform?

If you are looking for a way to collect, store, and act upon all your retail customer data – Voyado is for you. Voyado is easy to navigate and you will see all of the important data points in one single view. Create segmentations and send personalized communication to all of your customers. Easy and fast!

What are the benefits of using a customer data platform?

The fact that CDP stores all the data you could possibly want on your customers is beneficial enough. But to spice it up, even more, you will avoid sending bad, non-personalized communication! And you can create segmented lists in real-time, plus, predict your customer's behavior and act on it.

Is Voyado for B2C or B2B?

Voyado is for B2C, and is tailored for retail and e-com businesses. All the features, reports, and details in Voyado are carefully built to fit the needs of retail and e-com businesses.

Do you have partners that can provide a seamless integration process?  

Voyado has partnered up with a lot of the best platform- product- and strategic partners in the world. We have done that to be able to provide the most seamless integration process of all. See all partners here:

Is it difficult to switch to Voyado from my current retail CDP?

The process is carefully calculated by the team at Voyado as it differs from company to company. But our onboarding process is known to be the smoothest and fastest among all our competitors. And you can easily handle Voyado in-house after the implementation – you will not be dependent on consultants.

Discover how you can boost your business!

The Voyado customer experience cloud includes all the features you need to create personalized one-to-one communication with your end-customers.

  • Easy to use
  • Data insights from your customers behaviour
  • AI-powered features to grow your business
  • Create customer journeys with marketing automation

Start your free trial tour