The primary function of a customer data platform (CDP) is to collect and unify customer data to build a coherent and complete view of every customer. Suddenly, you can see who your best customers are – and to who you need to give a little extra love!
Track customer behaviors
Get to know your customers – like really know them
We know what you want to hear: that a CDP will increase your sales. And guess what? It’s true! Relevant and personalized customer experiences will make you sell more. But to specify it a bit, here are some of the things you’ll be able to do with a CDP:
Collect multiple data points on the same customer
Avoid sending bad, non-personalized communication
Create segments in real-time
Predict behavior and act on it
Keep all your customer data in one place
Work fast in an easy to use but extremely powerful interface
Last but not least – it will save you time. And the time you save by not having to look for data and manually segment customers is worth quite a lot!
How to use a customer data platform
The main focus of a CDP is to collect, store, and turn your customer data into useful information. All the information you store in a CDP can be used to segment your customers. This means you can create super-specific lists and then send personalized emails and texts to the customers on these lists. And the coolest part is that you can make the emails and texts dynamic – meaning they will appear differently for each customer based on specific actions.
Create a segment of customers between the ages of 30 and 50 who bought a kitchen table within the last six months – and send them recommendations for new matching chairs. Or create a list of customers who switched addresses within the last 3 months – and send them recommended products they will need in a new home. You can use your segments for personalized emails, marketing automation, SMS marketing for e-commerce and retail, and social pushing towards Instagram, Facebook, and Google. And hey, you can create as many segments as you like!
Here’s the data you can see and act on in Voyado’s CDP:
The customer’s name
The customer’s latest purchase – online or in-store
How likely the customer is to stop buying from you – predictive churn score
Customer loyalty score – NPS score
Which emails the customer has received
Open and click rate
Level of membership
Customer life cycle
Average customer lifetime value
RFM score – Recency, Frequency, Monetary Value
How to work with the RFM score
RFM is a great way for you to get to know which customers are your most and least active. The customers are ranked from 1 to 5 – where 5 are the most active ones – using these values:
Recency – How recently the contact made a purchase
Frequency – How frequently the contact makes purchases
Monetary – How much money the contact has spent
The customer data platform in Voyado
Our CDP is the heart of Voyado since it’s where you collect and store all the data on your customers. The solution gives you information about each customer, presented in one single view and with different tabs that allow you to see a lot of data. A lot.
We thought so! We don’t call our CDP the heart of Voyado for nothing. Ready to see it for yourself?
What is a customer data platform?
A customer data platform, also called a CDP, puts the data on each customer together and turns it into a comprehensive customer profile. It's used to understand customer behaviors, track their activities, and create segmented lists to use for personalized communication.
What makes Voyado's CDP solution unique?
We have created our platform for retailers which means our CDP is customized for retail. You will find every bit of useful information about each customer you can possibly think of – all presented in an easy to use, well-designed view.
Why do I need a retail customer data platform?
If you are looking for a way to collect, store, and act upon all your retail customer data – Voyado is for you. Voyado is easy to navigate and you will see all of the important data points in one single view. Create segmentations and send personalized communication to all of your customers. Easy and fast!
What are the benefits of using a customer data platform?
The fact that CDP stores all the data you could possibly want on your customers is beneficial enough. But to spice it up, even more, you will avoid sending bad, non-personalized communication! And you can create segmented lists in real-time, plus, predict your customer's behavior and act on it.
Is Voyado for B2C or B2B?
Voyado is for B2C, and is tailored for retail and e-com businesses. All the features, reports, and details in Voyado are carefully built to fit the needs of retail and e-com businesses.
Do you have partners that can provide a seamless integration process?
Voyado has partnered up with a lot of the best platform- product- and strategic partners in the world. We have done that to be able to provide the most seamless integration process of all. See all partners here: https://voyado.com/partners/
Is it difficult to switch to Voyado from my current retail CDP?
The process is carefully calculated by the team at Voyado as it differs from company to company. But our onboarding process is known to be the smoothest and fastest among all our competitors. And you can easily handle Voyado in-house after the implementation – you will not be dependent on consultants.
Everything we do – we do for our customers
If there’s one thing we are passionate about – it’s the simplicity we want to provide our customers. That’s why we have teamed up with several different brilliant partners. All in order to make implementation and daily life easier for our customers. Here they are:
For more than 20 years Askås have delivered its versatile, scalable and powerful e-commerce platform. Especially developed and designed with e-retailers and end consumers in mind to customers all over Sweden and rest of Scandinavia. Choose Askås – today and with the future in sight!
Episerver combine best-in-class content management, commerce and intuitive data and personalization solutions. Our leading digital experience platform (DXP) empowers teams with the tools and insights they need to create and optimize in new and novel ways.
Empowering others. Our mission is to empower every person and organization on the planet to achieve more. We believe technology can and should be a force for good and that meaningful innovation can and will contribute to a brighter world in big and small ways.
B3 Consulting Group is one of Sweden’s fastest growing consultancy companies with senior consultants within IT and Management. We help companies and organisations to create tomorrow’s opportunities using digital transformation and operations development.
Front Systems cloud based platform digitalize retail, unifies commerce and connects “best of breed”-applications to deliver a seamless omnichannel experience. It’s mobile Point Of Sale gives retailers a competitive advantage by turning brick-and-mortar stores into digital warehouses enabling the convenience and experiences todays shoppers demand.
Grebban is a branding & e-commerce agency for ambitious B2C brands. Focusing on ecommerce and web solutions, design (UX) and branding, Grebban combines business development and ecommerce expertise to offer the best possible solution in terms of execution and quality.
XSARUS is seen as an ambitious supplier active in domains of Omnichannel E-commerce, Product Information Management, Business Intelligence and Marketing Automation. Services provided are consultancy, design, implementation and support.
The sharpest talents in e-commerce, digitalization and digital business development gathered under the same roof – Ready to accelerate your business. As experts in e-commerce, digitalisation and business development, we work with both large and small projects, strategically or operationally – always with growth and results as our main focus.
Oculos is a martech agency that helps companies achieve their marketing and sales goals with unique ideas, cohesive strategies, and effective execution. Our company is about creating personalized marketing experiences for our clients. And we do so by creating targeted and seamless communication throughout the customer journey.
Ninetech is a full-service digital partner working with business segment leaders such as SkiStar, Viking Line and OBOS. 100 % of our clients recommend us. We love them for that! ❤
We make you become truly data-driven so you can create smart marketing across all channels driving business value.
Let’s get you those loyal customers!
Get a feel for what we are the proudest of – our customer loyalty platform and all of its features.