We call our retail customer data platform a cooler version of a CRM – which is true. The customer data platform puts all the data on each contact together and turns it into a comprehensive customer profile. Every detail and bit of information is tied together so every profile is like a gold mine when you want to communicate with the person. You can easily see who your best customers are, and who you need to give a little extra love to!
What is the difference between a CDP and a CRM?
Let’s rewind. We say a CDP is a cooler version of a CRM, but what’s the difference? First of all, CDP stands for customer data platform and CRM for customer relationship management.
The primary function of the latter is to manage business contacts and internal processes, while the goal of a CDP is to provide a unified customer database: track customer behaviors, get to know them better and use it for marketing and sales opportunities. It’s also accessible to other systems on another level.
A CRM does not handle multiple data types to the same extent, and you have to do more manual work. That’s why we say a CDP is more scalable!
How to use a customer data platform
The main focus of a customer data platform is to collect, store, and turn all your data into useful information. The more data, the better! It allows you to get to know your customers on a deeper level. You know what’s next now, don’t you? The better you know your customers, the better the customer experience! And a seamless customer experience is the key to increased revenue.
All the information you store in Voyado can be used when you segment your customers. This means you can create lists that are super-specific and send them personalized emails or texts. The coolest part though is that you can make the emails and texts dynamic – meaning they will appear differently for each customer based on specific actions.
For example, create a segment of customers between the age of 30-50, who bought a kitchen table within the last six months – and send them recommendations of new matching chairs. Or create a list of customers who switched addresses within the last 3 months to send them recommended products that you often need in a new home!
When you have your segment ready, just name it and use it for personalized emails, marketing automation, SMS, and social pushing towards Instagram, Facebook, and Google. You can create as many segments as you like!
Our customer data platform is just one of our features. Voyado is one platform, with the power of six – all stored in the cloud. Our CDP is the heart of Voyado, since it’s where you collect and store all the data on your customers. Our solution gives you the information about each customer, presented in one single view, with different tabs that allow you to see a lot of data. A lot.
These are some examples of what you can see in Voyado:
RFM is a great way for you to see which customers are the most- and least active. It will show on a scale from 1-5 where 5 are the most active ones. This ranking is based on profitability and frequency and measures these three:
Recency – How recently the contact made a purchase
Frequency – How frequently the contact makes purchases
Monetary – How much money the contact has spent
The top 20% for each factor will be assigned a 5, the next a 4, and so on. All customers get a number for each factor. This results in many different number combinations that you can use in your segmentation. And you can set up strategies on how to approach each number combination! Voila.
You can also enrich your Voyado data with third-party data (if you have a customer’s identity number) – which complements your information on another level. Use data from Bisonode or Mosaic for example. With this information, you’ll be able to see:
Type of household – apartment or house
Number of children in the household
Car or no car
Why do you need this? We’ll take the risk of sounding like a broken record now but it’s so important. The better you know your customers the better the customer experience! And what does that lead to? You know the answer by now.
We know what you want to hear. That a CDP will increase your sales! And guess what? It will! It’s no secret that seamless and personalized customer experiences are what will make you sell more. But to specify it a bit more here are some examples of benefits you’ll find in our solution:
Collect multiple data points on the same customer
Avoid sending bad, non-personalized communication
Create segments in real-time
Predict behavior and act on it
Keep all your customer data in one place
Work fast in an easy to use but extremely powerful interface
And last but not least – the one you’ve heard many times before – it saves you time. And when you think about it, what is the one thing you never have enough of in your job? That’s right: time. The time you save by not having to look for data and manually segment customers is worth quite a lot!
We thought so! We don’t call our CDP the heart of Voyado for nothing. Ready to see it for yourself? Set up a demo.
What is a customer data platform?
A customer data platform, also called a CDP, puts the data on each customer together and turns it into a comprehensive customer profile. It's used to understand customer behaviors, track their activities, and create segmented lists to use for personalized communication.
What makes Voyado's CDP solution unique?
We have created our platform for retailers which means our CDP is customized for retail. You will find every bit of useful information about each customer you can possibly think of – all presented in an easy to use, well-designed view.
Why do I need a retail customer data platform?
If you are looking for a way to collect, store, and act upon all your retail customer data – Voyado is for you. Voyado is easy to navigate and you will see all of the important data points in one single view. Create segmentations and send personalized communication to all of your customers. Easy and fast!
What are the benefits of using a customer data platform?
The fact that CDP stores all the data you could possibly want on your customers is beneficial enough. But to spice it up, even more, you will avoid sending bad, non-personalized communication! And you can create segmented lists in real-time, plus, predict your customer's behavior and act on it.
Everything we do – we do for our customers
If there’s one thing we are passionate about – it’s the simplicity we want to provide our customers. That’s why we have teamed up with several different brilliant partners. All in order to make implementation and daily life easier for our customers. Here they are:
For more than 20 years Askås have delivered its versatile, scalable and powerful e-commerce platform. Especially developed and designed with e-retailers and end consumers in mind to customers all over Sweden and rest of Scandinavia. Choose Askås – today and with the future in sight!
Episerver combine best-in-class content management, commerce and intuitive data and personalization solutions. Our leading digital experience platform (DXP) empowers teams with the tools and insights they need to create and optimize in new and novel ways.
Empowering others. Our mission is to empower every person and organization on the planet to achieve more. We believe technology can and should be a force for good and that meaningful innovation can and will contribute to a brighter world in big and small ways.
B3 Consulting Group is one of Sweden’s fastest growing consultancy companies with senior consultants within IT and Management. We help companies and organisations to create tomorrow’s opportunities using digital transformation and operations development.
Front Systems cloud based platform digitalize retail, unifies commerce and connects “best of breed”-applications to deliver a seamless omnichannel experience. It’s mobile Point Of Sale gives retailers a competitive advantage by turning brick-and-mortar stores into digital warehouses enabling the convenience and experiences todays shoppers demand.
Grebban is a branding & e-commerce agency for ambitious B2C brands. Focusing on ecommerce and web solutions, design (UX) and branding, Grebban combines business development and ecommerce expertise to offer the best possible solution in terms of execution and quality.
XSARUS is seen as an ambitious supplier active in domains of Omnichannel E-commerce, Product Information Management, Business Intelligence and Marketing Automation. Services provided are consultancy, design, implementation and support.
The sharpest talents in e-commerce, digitalization and digital business development gathered under the same roof – Ready to accelerate your business. As experts in e-commerce, digitalisation and business development, we work with both large and small projects, strategically or operationally – always with growth and results as our main focus.
Oculos is a martech agency that helps companies achieve their marketing and sales goals with unique ideas, cohesive strategies, and effective execution. Our company is about creating personalized marketing experiences for our clients. And we do so by creating targeted and seamless communication throughout the customer journey.
Ninetech is a full-service digital partner working with business segment leaders such as SkiStar, Viking Line and OBOS. 100 % of our clients recommend us. We love them for that! ❤
We make you become truly data-driven so you can create smart marketing across all channels driving business value.
Let’s get you those loyal customers!
Get a feel for what we are the proudest of – our customer loyalty platform and all of its features.