440 million transactions transformed into one report. Download Retail Radar 2025 now!

CDP for centralized first-party data

Collect and unify all customer data to identify your best customers and those in need of attention. Deliver personalized and relevant experiences, and your revenue will follow.

Customer data topp
Customer data 1.2

Boost sales with unified customer data

With multiple data points for each customer, a CDP has the power to increase your sales through relevant and personalized customer experiences. It also gives you the possibility to track changes in customer behavior and react quickly with different initiatives.

  • Avoid sending irrelevant, generic communication.
  • Track customer behaviors and predict churn risk.
  • Segment your audience in real-time.
Campaign management 1.2

Harness the power of data-driven segmentation

From recent purchases to engagement metrics like open and click rates, you can create segments, track behavior changes and quickly act with personalized campaigns. With unlimited number of segments and communicating through emails, marketing automation, SMS marketing for e-commerce and retail and social pushing towards Instagram, Facebook and Google – you can truly communicate with your audience, wherever they are.

  • Unlimited number of segments.
  • Social pushing towards Instagram, Facebook and Google.
  • Drive engagement with behavior-based segmentation.
Customer data 3.2

Collect first-party data and get a rich view of your customers

Customer profiles built on first-party data provide a detailed, reliable view of each customer. By leveraging data directly collected from your customers, businesses can create personalized experiences while ensuring accuracy and privacy. This empowers you to make data-driven decisions that strengthen relationships and foster long-term loyalty.

  • First-party data to ensure accurate and privacy-compliant profiles.
  • Data that enables highly personalized and relevant interactions.
  • Supports data-driven strategies to build stronger customer loyalty.

We know retail by heart

Multiple_data_points
Multiple data points
Get a true 360° view of customers with data gathered from multiple touchpoints such as e-com, store and additional integrations.
Personalized_every_time
Personalized every time
Elevate every brand interaction by personalizing it using the data you have about each customer.
real_time_segment
Real-time segments
Segments update with new data in real-time so you know you are always reaching customers with the right information.
save_time
Save time!
With all the data gathered in one place, your marketing team can use all the hours they saved cross-checking data for more productive activties.

How using customer data can benefit brands

120%
more members
Halsökraft
13%
sales increase
City Gross
50%
email open rate
Cervera

”We see Voyado as the foundation for providing our customers with a more uniform and personalized experience in the future, thus creating more loyal and satisfied customers.”

Mikael Janerås, CSO at Stellar Equipment

Curious about unified customer data?

Inspiring guides