The customer data platform (CDP) is the heart of Voyado Engage. Why? It’s where you collect and store all customer data, so you can understand them better and deliver personalized and relevant experiences.
A customer data platform (CDP) collects and unifies customer data to build a coherent and complete view of every customer. Suddenly, you can easily see who your best customers are – and those who need a bit of a boost.
Mikael Janerås, CSO at Stellar Equipment
A CDP has the power to increase your sales through relevant and personalized customer experiences.
You could create a list of customers who switched addresses within the last 3 months – and send them recommended products they will need in a new home. You can use your segments for personalized emails, marketing automation, SMS marketing for e-commerce and retail, and social pushing towards Instagram, Facebook, and Google. There are no limits to how many segments you can create.
You can see a lot of information about your customers in the platform: everything from their latest purchase to their open and click rate and much more. This gives you the possibility to track changes in customer behavior and react quickly with different initiatives.
We love all things customer and product data, and would love to chat about your brand’s individual challenges, and how our solutions can help.
The Voyado customer experience cloud includes all the features you need to create personalized one-to-one communication with your end-customers.
