Lagerhaus is an interior design chain, operating online and in 37 stores all over Sweden and Norway. They offer affordable items that uplift the home with a practical touch.
Over the years the physical stores have been the focus, while the ecommerce was growing slowly. But things would soon take a turn. With the Covid-19 pandemic hitting retail hard in March 2020, Lagerhaus’ preparations to push customers more towards their online store would come to pay off – big time.
“Instead of talking about the pandemic, we are focusing our communication on the situations our customers are in as a consequence of the virus. People are now working from home and need items to set-up a home office. They also have a lot more time on their hands at home and love decorating their homes and balconies with new, fun pieces”, says Amir Mofidi, Ecommerce Director at Lagerhaus.
Working on optimizing their communication has led to some great results and Voyado gives an overview of their KPIs so they can track results over time.
The Lagerhaus team has been working tightly (despite the distance while working from home) with a lot of dialogue and clear plans. “Everything becomes clearer when we’re working together to adapt quickly to the changing situation”.