On the high street of London and throughout the UK, Headmasters has reigned as a beacon of premium hairdressing services since its inception in 1982. Their unwavering commitment to delivering confidence-boosting hair transformations forged a strong bond with their clientele. However, amidst their success, Headmasters encountered a challenge—inefficient communication due to a maze of disparate systems.
Enter Voyado—a transformative force recommended through their POS system integration. Voyado’s promise of seamless integration with their primary POS system ignited a spark of optimism within Headmasters, hinting at streamlined operations and enhanced client engagement.
As the collaborative journey with Voyado began, Headmasters experienced a seamless implementation process. The responsive support and smooth integration resolved their communication difficulties. Voyado’s platform brought forth new opportunities, empowering Headmasters with personalized experiences and effortless campaign launches. Insights into campaign performance also became crystal clear, empowering informed decision-making.
Voyado’s capabilities aligned seamlessly with Headmasters’ commitment to delivering exceptional service. The platform fortified their VIP Club, promising heightened client loyalty. While exploring the integration’s depth, Voyado’s segmentation tool offered a lot of insight, with invaluable salon-specific data for targeted strategies.
“Voyado has solved all our problems and has enabled us to provide full personalized experience with multiple journeys for different client types. It is so easy to use and has reduced the amount of time it takes to get a campaign out to our client base. It also gives us great visibility into how each campaign has performed to ensure we are getting a return on our investment into the platform,” says Sophie Hill, Chief Marketing Officer at Headmasters.
Sophie Hill, Chief Marketing Officer at Headmasters
In their pursuit of a customer-centric approach, Headmasters pivoted towards tailored engagements. Quality communication took precedence over mass outreach. Their interactions with Voyado’s dedicated client managers, were marked by prompt issue resolution and unwavering support.
Headmasters’ partnership with Voyado signifies a transformative journey within the hairdressing industry. Voyado’s automation functionalities and ongoing campaign experiments hold promise for a future where strategic communications will reign supreme.
The integration and features offered by Voyado have not only enriched customer engagement but have also streamlined operations, underscoring the invaluable impact of integration and collaboration.
“It’s reassuring to know that Voyado offers a plethora of possibilities and options, allowing us to shape our communications effectively in the future,” says Simon Barlow, Chief Information Officer at Headmasters.
Simon Barlow, Chief Information Officer at Headmasters
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