To effectively communicate with customers at all stages of their lifecycle, track them in real-time, and make sure they stay loyal. These are just some of the reasons By Malene Birger uses marketing automation!
For Polarn O. Pyret, marketing automation is first and foremost about enhancing the customer experience! They want the automated communication to engage, inspire, and bring value to the customer – but at the same time drive sales and more purchases. Besides post-purchase journeys and automations that encourage customers to reach another membership level, PO.P has set up several automations as part of their sustainability work.
Creating well-thought-out customer experiences that run themselves is Panduro’s thing. They basically have a dedicated automation for every step in the customer lifecycle: an onboarding automation to welcome and activate new customers, post-purchase automations to retain the customers, and a churn automation to re-activate customers that are about to leave them.
It’s no secret that a good post-purchase experience means satisfied customers – and that those who are satisfied are likely to buy more! With this in mind, Vitaminstore set up automated flows to keep encouraging new customers who chose a specific product or a specific brand the first time they shopped with them.
Home decor and kitchenware giant Cervera shares their CRM journey, from unorganized data and slow processes to increased sales and email engagement. Hear Marketing Director Erika Dalle and Head of Development Andrew Golrang tell us about their incredible results!
“With the growth of Didriksons e-commerce, one thing we knew, was that we needed to communicate with our customers in a personal way. If we didn’t, we would risk losing them”…
Watch this video to hear all about Kjell&Co’s journey with Voyado and how they adapted to the Corona virus pandemic by acting quickly. Using marketing automation helped them save both time and resources in a crucial time for any retailer.