The Voyado shopping index 2022

Stats and insights from more than 164 million purchase occasions.

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In this year’s edition, you can expect to see numbers like:

  • Click rates in abandoned cart emails
  • How shopping frequency, average receipt, and products per purchase have changed in 2022
  • The numbers of emails and text messages sent in different industries
  • How return rates have changed
  • Country-specific differences in shopping behaviors

Discover the new index infographic

Check out this year’s infographic! This is the one piece you need to benchmark your own performance quickly.

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What are consumer behaviors like this year?

Test your knowledge about shopping behaviors in 2022!

Drag the card to the correct answer.

Who returns most items?
Do abandoned cart emails get more clicks than regular emails?
How many more emails were sent in 2022 compared to last year?
Do customers make more purchases this year, or less?

Do customers make more purchases this year, or less?

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How many more emails were sent in 2022 compared to last year?

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Do abandoned cart emails get more clicks than regular emails?

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Who returns most items?

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More

Less

15%

30%

Yes

No

Men

Women

Not a full score – yet!

Oh, dang it – but don’t you worry! Learn all about shopping behaviors and stats from 164 million purchase occasions in the latest index report!

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Yes – full score!

Well, would you look at that! You’re an expert. 🙂

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