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Soft Goat – Expanding into new markets

Soft Goat is a premium fashion brand specializing in cashmere garments. With one flagship store in Stockholm, the brand is otherwise mainly focused on their ecommerce business. “Soft Goat’s business idea is to make cashmere accessible for everyone. By not having any retailers we are able to keep the price low and quality high” says Amanda Grahn, Marketing Manager at Soft Goat.

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Some of the results

50%
member base increase
70%
increase in email open rate

The need for personalized communication

“Soft Goat’s business idea is to make cashmere accessible for everyone. By not having any retailers we are able to keep the price low and quality high,” says Amanda Grahn, Marketing Manager at Soft Goat.

Before Voyado, Soft Goat had a complex CRM system where even the simplest tasks were very time consuming.

“Creating email designs and templates could take weeks, months even! We had to copy paste content into our emails, and it still didn’t look good. We knew we needed a new platform that could serve all our marketing needs while also being user friendly.”

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"Today, Voyado is essential for our work with order confirmations, returns and newsletters in general. Our newsletters are a crucial source of revenue stream, they convert really well!"

Amanda Grahn, Marketing Manager at Soft Goat

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