Using Voyado Engage, Love Stories can customize all communication with the right approach and tonality, depending on how far along the customer journey they are.
Whether someone is in the market for something new, perhaps frustrated with the selection they find or are open to trying new lingerie, the messaging they receive is appropriate to that moment. Once a customer completes their first purchase and becomes a first-time buyer, they become committed to the relationship with Love Stories, the approach and tonality shifts again accordingly to their phase in the customer journey.
“We use Voyado Engage to build everything from audiences and segments where we can easily connect our database of customers and generate lookalike or direct targeting audiences in Facebook,” says Claudia Moron, Head of eCommerce at Love Stories.
As a brand that both thinks and acts to promote diversity, Love Stories has also undertaken a completely holistic approach towards loyalty and the customer journey. They nurture customers with tailored communication every step of the way.