It’s no secret that a good post-purchase experience means satisfied customers – and that those who are satisfied are likely to buy more! With this in mind, Vitaminstore set up automated flows to keep encouraging new customers who chose a specific product or a specific brand the first time they shopped with them.
“We want to deliver an exceptional first-time experience by welcoming people and letting them know that what they just bought was a good choice,” says Matthieu Vermeulen, CRM manager at Vitaminstore.
Besides the first purchase-affirmation email, the automated flows feature a series of emails with a mix of inspiration, cross-selling, and discounts to increase the chance of a second purchase. These automations differ from the regular onboarding flow, which mainly focuses on welcoming the customer and introduce the member benefits.