“It’s easy to provide personalized experiences in different languages now”
Since Happy Angler communicates in four different languages, Voyado’s segmentation feature has made life a lot easier for the ones working in the platform – since they can create different lists based on interests, and countries, etcetera.
“The marketing automation feature is extremely helpful for us, and it helps us give customers in all markets a one-to-one kind of communication”, says Juha.
Juha also says one of the best features in Voyado is the dynamic content they can use to send different variations of the same email depending on the segment. It makes it easy to provide personalized experiences to customers in all their markets. He also emphasizes the importance of populating marketing emails with products through Voyado. Happy Angler has a big product catalogue that requires a proper tool – and they are happy that Voyado allows them to add content and products to emails.
“The A/B testing is also a great tool for us that is very intuitive, and we can easily see the outcome of the tests. It gives us the valuable information to know what works best so we can keep working towards giving our customers what they want”, Juha says.