When it was time for the implementation, Hälsokraft needed a strong team that would give them the support they needed, so they could be up and running quickly.
“The Voyado project team did an excellent job onboarding us and helping us manage the different stages of phasing out our old CRM system, and the web interface is so intuitive that our marketing team barely required any training to get started” Rickard says.
Thanks to Voyado, it’s easier than ever to recruit more members and get the data filled in automatically by personal id number lookup. Something which was previously managed through tedious manual entry in forms sent from stores to HQ.
Hälsokraft can now send out all of their communication from the same platform where they also have all of their data, saving a lot of time and resources. It’s also easier than ever to analyze their results from communication, campaigns, track KPIs, and more.
Hälsokraft now save a lot of time by no longer having to manually enter customer data from stores and send to HQ, and export and import of e-mail addresses between CRM and e-mail tools.
They have everything they need in one, simple-to-use platform. E-mail and SMS communication is much easier to manage now in the same system as the customer data. Newsletters have a neat responsive layout and are easy to compose. Voyado has also enabled Hälsokraft to do powerful segmentation, automations, dynamic content and view the entire communication history for each customer.
“The amount of data and KPIs readily available in Voyado is a gold mine for insights. All common reports are available by just clicking through the web interface, without requiring data export or Business Intelligence tools” says Rickard.
Hälsokraft have had some incredible results with Voyado, including:
- Total cost of loyalty program reduced by 15% whereas the member recruitment increased by 180%.
- Loyalty club sales increased from 50% to 75% of total sales.
“As a larger portion of our sales is connected to an identified member we have increased loyalty and a better understanding of our customers.”