Step into the world of Dille & Kamille, where sustainability is a way of life. From leveraging data to crafting personalized experiences, discover how they've embraced Voyado to expand into new markets, deepen connections with customers, and shape a loyalty program while staying true to their eco-conscious ethos.
Since the first store opened in 1974, sustainability has been more than a value for Dille & Kamille—it’s been the very essence of who they are. With a commitment to high-quality natural materials and timeless design, they inspire people to enjoy the beauty of everyday moments.
Today, Dille & Kamille runs an online shop and 46 physical stores across Belgium, the Netherlands, and Germany. Still, the expansion is more than geographic. It’s about creating carefully curated spaces that transcend retail, inviting customers to explore and connect with their surroundings.
“Expanding into new markets required us to revamp our tech stack to seamlessly gather data from both our physical stores and website. It was all about embracing omnichannel strategies, understanding customer behavior and preferences, while ensuring alignment with our sustainable and conscious values,” says Carlijn Masteling, Online Content Marketer at Dille & Kamille.
Carlijn Masteling, Online Content Marketer at Dille & Kamille.
That being said, last year marked a big moment in their journey as they teamed up with Voyado to venture into a new era of customer engagement. Their aspirations for this collaboration were clear: to gain deeper insights into their customers and their preferences, to deliver inspiration and information more precisely, and last but not least, to utilize a user-friendly tech tool.
At the beginning of 2024, Dille & Kamille rolled out their member program, now shaping its content based on the brand’s pillars to retain customers and build loyalty. They want to create exceptional shopping experiences and offer products that customers truly appreciate and find value in, naturally drawing them back to the store.
Carlijn Masteling, Online Content Marketer at Dille & Kamille.
Since implementing Voyado and aligning their loyalty program with their core values, Dille & Kamille has seen a remarkable increase in customer retention and engagement.
“We’ve welcomed 40,000 new members and witnessed a 20% increase in newsletter subscribers. We have known for years that are customers are loyal to Dille & Kamille but we never had any quantitative data, with Voyado we now know that 56% of all purchases are from recurring customers – validating our steps towards building an inspiring loyalty program,” shares Carlijn.
Moving forward, Dille & Kamille aims to expand their member program, elevate the in-store experience, and fine-tune marketing strategies using customer feedback and insights. The overarching goal? To not just gather data, but to truly connect with each customer, tailoring shopping journeys with precision and care. By diving deeper into customer profiles, they look forward to crafting campaigns that resonate on a personal level, ensuring every customer feels seen and valued.
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