The challenge
Before choosing Voyado, Cervera’s work with CRM was mainly handled manually. Processes were slow, data unorganized – and they couldn’t develop customer services and loyalty programs the way they wanted to. Three years ago, they made some strategic decisions on how to improve the business.
“We wanted to change our business model and focus even more on our customers and their experience. When Voyado first came to us and demoed the product, we were mind-blown about how great the UX was and how easy it is to work in the product. Voyado was really the tool we needed to take that leap into the future,” says Andrew Golrang, Head of IT, Business Development and Supply Chain at Cervera.