When customers become loyal
At the beginning of 2021, Hageland had 350 000 members in their customer club. Since introducing the loyalty program Mitt Hageland in May 2021, they have recruited 200 000 new, active members! And with more loyal customers come more sales.
”The member sales have increased from 10 to 60 percent after introducing the reward program, and on average, loyalty members shop for 35 percent more than non-members,” says Øyvind Krohn.
So, what’s the success factor behind Hageland’s loyalty concept that they’ve created in close collaboration with Oculos? First of all, it’s easy to become a member since the recruitment is done smoothly via a payment terminal or SMS. The loyal customers then get reward points with every purchase (plus a variable, campaign-based bonus). Twice a year, the reward vouchers are sent out by email and so far, Hageland has seen that the vouchers have over 50 percent conversion after the first reward period. This shows that members of the loyalty concept “Mitt Hageland”, understand the value of being loyal. And more benefits will come.
”For 2022, we will create even more value for the customers. We will introduce reward points for performed activities, like sharing content on social media. If you, for example, cut the hedge and send in a picture, you will get extra points,” says Øyvind Krohn.