Why Didriksons chose Voyado
In addition to the segmentation and possibilities to create loyalty, Didriksons decided on Voyado because of all the opportunities they saw ahead. Daniella explains what they mean by that:
“Voyado is on an exciting journey, constantly coming up with new features and add-ons. It feels like they have a bright future ahead and we’re happy to be a part of it”.
“Everything is easier now”
The simplicity of Voyado also really appealed to Didriksons and Daniella:
“The implementation was really fast, it only took a few weeks! The platform was also very easy to understand and start working in.”
With a full overview of their customers, Daniella and the team can work with the customer journey on a much deeper level and understand which customers make what purchases. They are also able to spot trends and appeal to new customers.
“We can also segment our profitable customers in Voyado, then set up “lookalike” audiences in Facebook, to target our marketing towards!”
Didriksons has started taking advantage of the many time-saving marketing automation options in Voyado. For example, they have automation for onboarding emails to new customers, transactional emails, and delivery status—which all convert extremely well.