The Rise & Shine: Beauty Breakfast was full of enlightening discussions and experiences, offering attendees valuable knowledge and fresh strategies to take back to their businesses. Here are our favourite key event takeaways.
This past July, Voyado brought together leading beauty brands for an insightful breakfast event in London, designed to dive into the full spectrum of customer experiences in the beauty retail industry. Held in collaboration with Dixa, Charle, and Wunderkind, the ‘Rise & Shine: Beauty Breakfast’ event was a success, encouraging discussions that left attendees with actionable insights and fresh perspectives.
Our breakfast saw the attendance of over 30 beauty retailers, including representatives from influential UK brands like Neal’s Yard Remedies and 111Skin. The event provided an opportunity for networking and discussing the ever-evolving landscape of beauty retail, and how to tackle industry challenges head-on.
One of the primary topics of discussion was the use of SMS marketing. Often fully engaged in the UK, this channel has seen great success in the US, particularly for promoting new product launches and VIP gifting. The consensus was clear: the UK market has significant potential to adopt and benefit from SMS strategies.
Loyalty programmes were another hot topic, with discussions ranging from how to use gifting with purchases to significantly boost conversions, to building close-knit digital communities that reward loyalty. We agreed that listening to and rewarding your most loyal customers is crucial. Effective strategies include soliciting reviews, offering strong referral incentives, and preventing system abuse.
Highlights from the discussion included:
In the beauty industry, personalisation isn’t just nice to have; it’s essential for keeping customers coming back. We delved into how tailored messaging and loyalty schemes can significantly improve customer engagement, despite the challenges posed by Google’s frequent updates.
Digital transformation topics, including TikTok and AI integration, were also on the agenda. While using TikTok Shop can sometimes be perceived negatively and tends to offer lower average order values, its immense influence on consumer behaviour is undeniable. On the AI side, the excitement is palpable. Brands are eager to embrace AI tools to enhance customer experiences, particularly through AI-driven search.
Our conversations were driven by key questions that every beauty brand faces:
Our discussions also touched on the importance of exceptional customer service and engagement. We shared several strategies for effectively addressing customer feedback—and turning it into opportunities to boost satisfaction and loyalty.
Overall, the Rise & Shine: Beauty Breakfast was full of enlightening discussions and experiences, offering attendees valuable knowledge and fresh strategies to take back to their businesses.
If you missed out and would like to join future Voyado events to network and discuss key topics with like-minded businesses, keep an eye out for details on our next events, or visit us at the upcoming eCommerce Expo this September in London.
We love all things customer and product data, and would love to chat about your brand’s individual challenges, and how our solutions can help.
