Want to level up your beauty e-commerce business, but have run low on ideas? We have you covered. Here are 10 different ideas will help you take your e-commerce to the next level and beyond. From building the perfect product page - to involving your customers to share their thoughts and experiences with products.
Offering the opportunity to sign up for a subscription is a great way to minimise the risk of losing customers. That way, your customers can get their favourite beauty products delivered automatically, on a regular basis.
Videos are the most effective way to market a product. Use influencer marketing, take advantage of the influencers platform and let them show their favourites. In a video you can highlight colours, formula, pigmentation and everything else that is crucial before a purchase.
Reviews help potential customers decide if they will purchase. Use customer reviews, photos and ratings, to be more trustworthly.
It is hard to remember the specific colour or name of products. Help your customers easily find their previously purchased products, so that they can order them again.
It is a good idea to collaborate with talented make-up artists. Let them test your products and show the results on their social media channels such as Youtube and Instagram.
Sending samples is a good way to increase additional sales and get customers to try products and brands they would never have tested otherwise.
Q-Commerce is the next generation of e-commerce. By offering fast delivery you will increase sales. People have neither the time nor patience to wait for the package for several days. By using Q-Commerce you can offer delivery within an hour.
Make sure you have perfect product pages by having good copy that sells. One short and one long explanation per product, nice photos and ratings from customers is the perfect way to get a successful product page.
Getting your product assortment right is one of the most important things to do for your e-commerce store Offering exclusive beauty brands is the key to successful e-commerce in this sector.
Influencers can boost your brand, increase sales and reach out directly to your target audience in a way that has never been possible before. Your e-commerce conversion rate is dependent on this.
To try to track everything, and control your merchandising in real-time, is almost impossible. Your merchandising needs to be highly automated, and react to this influence. The more relevant your products are, the more you can increase your sales.
Show the right products, at the right places, at the right times.
We love all things customer and product data, and would love to chat about your brand’s individual challenges, and how our solutions can help.
