Frequently asked questions
Why is marketing automation important for growing a B2C business?
– The simple answer is because it will help you build personalized customer journeys that work for you 24/7. All you have to do is set up the workflows and they will help you build strong relationships with your customers! It will save you time, money, and manual work.
How can marketing automation enhance B2C loyalty?
– Since you can create a customer journey from scratch and choose your own triggers, you are able to personalize the workflows entirely. And we all know that personalized and relevant content is key when you want to enhance customer loyalty.
How customizable are automation triggers and workflows in the interface?
– We have a set of triggers that are commonly used for B2C, but you also have the ability to build your own triggers in the interface. The workflows have plenty of different options, where you can work with things like time delays, communication in different channels, add an offer to the workflow, target ads on Facebook and Instagram to customers in the workflow etcetera.
Does Voyado fit all B2C companies?
– Voyado is built for retail and e-com business and the majority of our customer base is within the areas of fashion, active wear, DIY, cosmetics, pharma, and furniture.
How do I prevent marketing automation from being too repetitive for customers?
– You set up rules for your workflows. You can for example set what we call labels on all customers who enter a certain workflow that excludes them from entering another workflow. You can also decide that a certain workflow can only be enrolled by customers once, so they don’t get the same content more than once.