B2C Marketing Automation – Examples, how and why?

B2C marketing automation explained

Have you ever thought about marketing automation for B2C as being too complex? Not effective? Boy, are you in for a treat! When you use the right platform and set up smart, personalized automations – you’ll get results you didn’t think were possible. Without having to lift a finger.

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Why work with marketing automation in B2C?

Marketing automation for B2C businesses is highly underestimated. It’s the perfect tool for retailers who are looking to personalize their customer journeys – without having to spend countless hours on it.

B2C marketing automation is extremely powerful when working with the entire customer life cycle – onboarding, engagement, retention, and re-activation. It’s all data-driven one-to-one communication, and the automations you create are triggered by a specific action. And the best part? You set all the rules.

Not only will marketing automation work to increase customer engagement and spend – it will also give you tons of analytics to get your hand on. You’ll learn more about individual customer profiles to detect behaviors and create more relevant content. All that behavioral data can also be used to make better business decisions.

8 examples of B2C marketing automation workflows to use

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Onboarding
This is the one you should start with if you’re new to marketing automation B2C. Set up criteria for new members to enter this workflow, and welcome them to your loyalty program and give them an offer to activate them as soon as possible.
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Birthday communication
Who doesn’t love a birthday wish? Surprise your customers by triggering automation that sends a text or email on their birthday! And add a special offer or discount on their special day. You decide at what time.
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Follow up after purchase
Create tons of these automations to personalize on a high level. Set criteria to send communication to customers who bought, for example, a pair of jeans 3 hours ago. Send them some inspirational products to style the jeans with, and a “how to make your jeans last” guide.
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Abandoned cart
Emails that remind customers of an abandoned cart have an open rate of 50 percent, and at least 10 percent of those customers return to complete the purchase. That’s why you should work with this kind of automation!
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Assign offers
You can set a specific criterion that triggers an offer to kick in automatically. As soon as a customer reached that criteria – they get the offer, and you can also send an email or text that lets them know about their brand new reward!
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Transactional communication
Just let Speedy or Roberta do this work! When you do, you’ll get the same look and feel through all of your communication. This will strengthen your brand, increase design possibilities, and save you a lot of time!
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Upsell campaigns
Let automation flows act as a personal shopper for your customers. After certain purchases, you can trigger an automation that gives the customer product recommendations.
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Re-engagement communication
A great way to work with re-engagement via automation is to use churn scoring as a trigger. As soon as a customer reached a level where they need some extra love – they enter a marketing automation flow with a nice offer or some new inspiration.
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Key functionalities for B2C businesses in Voyado

Voyado is built and tailored for e-commerce and retail businesses. This is a huge benefit for our users because everything in the marketing automation feature is fit to suit B2C companies!

Working with marketing automation in Voyado is very intuitive: Use pre-set triggers, drag and drop customer journeys, and get a clear overview of what you are building – every step of the way.

Curious about B2C marketing automation

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Frequently asked questions

Why is marketing automation important for growing a B2C business?

– The simple answer is because it will help you build personalized customer journeys that work for you 24/7. All you have to do is set up the workflows and they will help you build strong relationships with your customers! It will save you time, money, and manual work.

How can marketing automation enhance B2C loyalty?

– Since you can create a customer journey from scratch and choose your own triggers, you are able to personalize the workflows entirely. And we all know that personalized and relevant content is key when you want to enhance customer loyalty.

How customizable are automation triggers and workflows in the interface?

– We have a set of triggers that are commonly used for B2C, but you also have the ability to build your own triggers in the interface. The workflows have plenty of different options, where you can work with things like time delays, communication in different channels, add an offer to the workflow, target ads on Facebook and Instagram to customers in the workflow etcetera.

Does Voyado fit all B2C companies?

– Voyado is built for retail and e-com business and the majority of our customer base is within the areas of fashion, active wear, DIY, cosmetics, pharma, and furniture.

How do I prevent marketing automation from being too repetitive for customers?

– You set up rules for your workflows. You can for example set what we call labels on all customers who enter a certain workflow that excludes them from entering another workflow. You can also decide that a certain workflow can only be enrolled by customers once, so they don’t get the same content more than once.

Success stories

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Jigsaw: From Relevance to Repurchase
Luxury retailer Jigsaw spoke at Voyado’s event with Dressipi in London about driving a second purchase through relevancy and personalization.
Luxury retailer Jigsaw spoke at Voyado’s event with Dressipi in London about driving a second purchase through relevancy and personalization.
Read more
Headmasters-WimbledonBroadway
How Headmasters are revolutionizing hairdressing excellence through Voyado
On the high street of London and throughout the UK, Headmasters has reigned as a beacon of premium hairdressing services since its inception in 1982. Their unwavering commitment to delivering confidence-boosting hair transformations forged a strong bond with their clientele. However, amidst their success, Headmasters encountered a challenge—inefficient communication due to a maze of disparate systems.
On the high street of London and throughout the UK, Headmasters has reigned as a beacon of premium hairdressing services since its inception in 1982. Their unwavering commitment to delivering confidence-boosting hair transformations forged a strong bond with their clientele. However, amidst their success, Headmasters encountered a challenge—inefficient communication due to a maze of disparate systems.
Read more
Björn Borg
How Björn Borg reached a 5% conversion rate by working with SMS
Björn Borg has a loyalty program that’s managed in Voyado. It is currently being reworked to give even more value to customers. Membership recruitment is mostly handled in an automated after purchase journey which has yielded impressive results.
Björn Borg has a loyalty program that’s managed in Voyado. It is currently being reworked to give even more value to customers. Membership recruitment is mostly handled in an automated after purchase journey which has yielded impressive results.
Read more