Have you ever thought about marketing automation for B2C as being too complex? Not effective? Boy, are you in for a treat! When you use the right platform and set up smart, personalized automations – you’ll get results you didn’t think were possible. Without having to lift a finger.
Marketing automation for B2C businesses is highly underestimated. It’s the perfect tool for retailers who are looking to personalize their customer journeys – without having to spend countless hours on it.
B2C marketing automation is extremely powerful when working with the entire customer life cycle – onboarding, engagement, retention, and re-activation. It’s all data-driven one-to-one communication, and the automations you create are triggered by a specific action. And the best part? You set all the rules.
Not only will marketing automation work to increase customer engagement and spend – it will also give you tons of analytics to get your hand on. You’ll learn more about individual customer profiles to detect behaviors and create more relevant content. All that behavioral data can also be used to make better business decisions.
Voyado is built and tailored for e-commerce and retail businesses. This is a huge benefit for our users because everything in the marketing automation feature is fit to suit B2C companies!
Working with marketing automation in Voyado is very intuitive: Use pre-set triggers, drag and drop customer journeys, and get a clear overview of what you are building – every step of the way.
– The simple answer is because it will help you build personalized customer journeys that work for you 24/7. All you have to do is set up the workflows and they will help you build strong relationships with your customers! It will save you time, money, and manual work.
– Since you can create a customer journey from scratch and choose your own triggers, you are able to personalize the workflows entirely. And we all know that personalized and relevant content is key when you want to enhance customer loyalty.
– We have a set of triggers that are commonly used for B2C, but you also have the ability to build your own triggers in the interface. The workflows have plenty of different options, where you can work with things like time delays, communication in different channels, add an offer to the workflow, target ads on Facebook and Instagram to customers in the workflow etcetera.
– Voyado is built for retail and e-com business and the majority of our customer base is within the areas of fashion, active wear, DIY, cosmetics, pharma, and furniture.
– You set up rules for your workflows. You can for example set what we call labels on all customers who enter a certain workflow that excludes them from entering another workflow. You can also decide that a certain workflow can only be enrolled by customers once, so they don’t get the same content more than once.
We love all things customer and product data, and would love to chat about your brand’s individual challenges, and how our solutions can help.
The Voyado customer experience cloud includes all the features you need to create personalized one-to-one communication with your end-customers.
