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Predictive scoring for e-commerce growth

Drive e-commerce growth with predictive scoring

By using predictive scoring, you can predict the future behavior of your customers! Is the customer satisfied and loyal? Or at high risk of leaving you?

With data-driven insights from the past, present, and the predicted future, you’ll be able to increase revenue from your customers – and win them back before they say bye-bye.

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Why you should work with predictive scoring

Predictive scoring opens a whole world of possibilities for retail and e-commerce marketers. No more guesswork when it comes to customer intent! Instead, rely on AI-powered analysis and scoring functionality to identify your customer segments.

  • Learn which customers are likely to churn – but also which are your most valuable ones.
  • Improve the performance of all your marketing campaigns.
  • Attract, retain, and grow your most profitable customers.
  • Reduce your marketing costs!
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Use predictions to improve e-commerce conversion

Voyado analyzes your customers’ behaviors by looking at things like purchase history, recency, frequency, open rates, and click-through rates. Once a month, the data is being processed and turned into predictive scores that include several useful values:

  • Churn score and activity level
  • Customer Lifetime Value (CLV)
  • Years left as an active customer
  • Average number of days between purchases
  • A heads-up when individual shopping patterns change
  • A date for when to act at the latest

When you know all these things about your customers: what they’re likely to spend, who is active, and who is about to leave – you can optimize your own spending, build segments based on the scores, and send highly relevant campaigns through any channel.

Read more: Prevent customers from leaving

Examples of use cases

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Win back customers
If you’ve identified that a customer is lacking interest in your brand, remind the customer why they should make another purchase by offering them a benefit or discount they can’t refuse! If the customer doesn’t redeem the offer? Repeat it in a clever way! This is easily done by setting up a win-back automation.
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Reward your loyal customers
If you’ve identified that a customer is a big spender, make sure to reward them so that they will continue to come back. Again, and again. That way you will increase your ROI – because keeping customers active over time is way cheaper than recruiting new ones.

Ready to predict the future?

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Frequently asked questions

Why do I need predictive marketing analytics?

– Because it’s the best way for you to be proactive. See things like churn score, what a customer is most likely to buy next, and how much money the customer will spend on your brand.

What are the main benefits with using Voyado’s predictive retail analytics?

– The AI-based features we provide are found in Voyado, which means you will be able to see the scores every day and can easily detect changes in customers’ behaviors. You will save money by not having to hire an external agency to analyze the churn score and CLV!

Is Voyado’s predictive marketing solutions software, cloud or online based?

– Voyado’s predictive marketing solution is cloudbased. Our entire platform is placed in Azure.

Can predictive metrics/scores be used in marketing automation triggers?

– Yes, a lot of our customers use predictive scores as triggers. Use predictive scoring for customers who are about to churn to re-engage them. Or high NPS scores to give your most satisfied customers a thank you for being so loyal.

Does Voyado’s AI-model improve it’s predictions over time?  

– Yes, our AI-model becomes more and more intelligent over time.

Success stories

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Jigsaw: From Relevance to Repurchase
Luxury retailer Jigsaw spoke at Voyado’s event with Dressipi in London about driving a second purchase through relevancy and personalization.
Luxury retailer Jigsaw spoke at Voyado’s event with Dressipi in London about driving a second purchase through relevancy and personalization.
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Headmasters-WimbledonBroadway
How Headmasters are revolutionizing hairdressing excellence through Voyado
On the high street of London and throughout the UK, Headmasters has reigned as a beacon of premium hairdressing services since its inception in 1982. Their unwavering commitment to delivering confidence-boosting hair transformations forged a strong bond with their clientele. However, amidst their success, Headmasters encountered a challenge—inefficient communication due to a maze of disparate systems.
On the high street of London and throughout the UK, Headmasters has reigned as a beacon of premium hairdressing services since its inception in 1982. Their unwavering commitment to delivering confidence-boosting hair transformations forged a strong bond with their clientele. However, amidst their success, Headmasters encountered a challenge—inefficient communication due to a maze of disparate systems.
Read more
Björn Borg
How Björn Borg reached a 5% conversion rate by working with SMS
Björn Borg has a loyalty program that’s managed in Voyado. It is currently being reworked to give even more value to customers. Membership recruitment is mostly handled in an automated after purchase journey which has yielded impressive results.
Björn Borg has a loyalty program that’s managed in Voyado. It is currently being reworked to give even more value to customers. Membership recruitment is mostly handled in an automated after purchase journey which has yielded impressive results.
Read more