Frequently asked questions
Why do I need predictive marketing analytics?
– Because it’s the best way for you to be proactive. See things like churn score, what a customer is most likely to buy next, and how much money the customer will spend on your brand.
What are the main benefits with using Voyado’s predictive retail analytics?
– The AI-based features we provide are found in Voyado, which means you will be able to see the scores every day and can easily detect changes in customers’ behaviors. You will save money by not having to hire an external agency to analyze the churn score and CLV!
Is Voyado’s predictive marketing solutions software, cloud or online based?
– Voyado’s predictive marketing solution is cloudbased. Our entire platform is placed in Azure.
Can predictive metrics/scores be used in marketing automation triggers?
– Yes, a lot of our customers use predictive scores as triggers. Use predictive scoring for customers who are about to churn to re-engage them. Or high NPS scores to give your most satisfied customers a thank you for being so loyal.
Does Voyado’s AI-model improve it’s predictions over time?
– Yes, our AI-model becomes more and more intelligent over time.