This April, we’re unlocking sharper insights and smarter tools across Voyado. From more intelligent content search to crystal-clear performance reporting and enhanced customer engagement features — these updates are all about helping you make faster, more confident decisions that drive results.
Let’s take a look at what’s new.
28 April 2025
Elevate’s product intelligence engine just got even more powerful. It’s no longer just for product search—it helps shoppers find the right content.
With Intelligent Content Search, we’re empowering you to go beyond keywords. This means more relevant results when your customers seek guidance and inspiration in your blog posts, size guides, care instructions, or inspiration to get the most out of their purchase.
Whether they’re figuring out how to care for a delicate knit or what to cook in the outdoor kitchen on the hike, our intelligent search is here to guide and support them.
Better discovery. Happier shoppers. More engaged customers.
Finally, crystal-clear insights into your recommendation performance.
The new Recommendation report in Voyado Elevate provides a window into how each recommendation algorithm performs, enabling you to take action and optimize performance confidently.
The Recommendation Report shows key performance metrics per algorithm: clicks, add-to-carts, purchases, add-to-cart rate, and conversion rate. That means you can:
This supports smarter merchandising decisions and ultimately helps drive higher conversions and revenue.
We’ve rolled out a new dashboard to give you a clear overview of key revenue contributors and support data-driven decision-making.
With the new dashboard, you’ll gain insights into key factors like contact database size, purchase frequency, and average transaction value to assess the impact of member recruitment, loyalty initiatives, and personalized communication. Additionally, you’ll be able to explore performance breakdowns by attribution, including channel (email/SMS) and automation versus manual send-outs.
Retail marketers need to stay top-of-mind without overwhelming customers. Too many emails can cause fatigue and unsubscribes—too few, and key messages get missed. This new and powerful targeting tactic helps marketers strike the right balance in email communication by dynamically segmenting contacts based on their exposure levels to previous emails.
Use it to:
Smarter segmentation. Stronger results.
We’re enhancing the Interactions concept to offer filtering across multiple data fields within each Interaction schema. This upgrade will allow marketers to perform more detailed and precise analysis, personalization, and specialized targeting. Focused initially on measuring non-purchasing behavior, the expanded functionality enables deeper segmentation and insights based on specific user events, empowering marketing teams to craft more tailored and impactful communication strategies.
We’ve updated Voyado Engage API v3, which you might want to check out. Read about the update here.
To stay up to date on other developer news, check out the pages below 👇
See how retailers like yours use AI-powered customer engagement, product discovery, and loyalty to grow revenue — tailored to your business, not a generic walkthrough.
