Your guide on how to nudge consumers toward more sustainable choices. Get started today! .

Bring your shoppers back!

In a perfect world, every person that visit your site is converted into a paying customer. But truthfully, many visitors abandon mid-browse because their unable to take a decision on the spot. We’re now launching smart tools designed to nudge visitors and casual browsers back to your site after their initial browsing session. With these tools, you'll have the power to recapture potential revenue that might otherwise slip away unnoticed.

9 November 2023

November 23

Introducing; Abandoned Browse, a great way to bring more customers back to their abandoned shopping journeys. It complements your Abandoned Cart flow by bringing even more shoppers into your funnel.

So how do you succeed with abandoned browse?

Let’s start with the foundation of what you want to achieve with your abandoned browse campaign:

  • Conversion: The email serves as a reminder of products a subscriber is interested in, and the content tries to tempt the visitor to buy them. It is usually sent as soon as possible.
  • Inspire: This involves attracting a recipient back to the site and browsing. The content might be less focused on the specific products browsed and instead spotlight the category or brand in general.

It’s important to note that these types of emails are aimed at people you can identify on your site (i.e., you’ve collected their email address and they’ve opted into communications from you).

Define what abandoned browse is to you

Before you start creating emails, it’s important to establish exactly what you’ll consider ‘browse abandonment’. And be cautious—if you send an email every time someone looks at an item, you could find yourself with many unhappy customers.

Instead, define clear entry criteria for whether someone qualifies for your browse abandonment campaign. For example, you might consider that someone has demonstrated sufficient intent by looking at an item more than once or browsing several items in a specific main category.

More Marketing automation ➡

Introducing a smart helper: Subject line suggestions for A/B tests

Have you ever skipped doing an A/B test on subject lines because you didn’t have time or couldn’t find inspiration?

Introducing a smart helper: Subject line suggestions for A/B tests. Improve and test the performance of your email subject lines using suggestions from AI. It gives you a fast lane to stress free A/B testing.

It’s easy: write the first subject line and let it guide the AI to generate an alternative for an A/B test. The two versions compete in the first send phase, and the winning alternative is sent to the rest of the target audience.

Stop messages while sending

We have introduced a stop button on email messages, similar to the stop button for SMS messages. This is extra useful if you are sending your messages in batches.

Note that stopping a message will not undo any already delivered messages but it will interrupt the send-out and stop further messages from being sent.

Read more  ➡

Help to solve lost customer emails just got easier

Sometimes, emails don’t reach their intended destination. It can be that the email address was spelled wrong, the inbox was full, or a number of other reasons.

We have just added this information on the contact card under the  Messages tab. Making it easy for customer service to help answer questions such as “Why have I not received my order confirmation?”. And even better, once the issue has been solved, sending the message again is just a click of the button away.

Read more  ➡

More product updates

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Voyado introduces gamification features that drive sustainable behaviors
With Voyado’s customer experience platform, we help retailers create smooth customer journeys that drive change. By encouraging new ways of working and focusing on every touchpoint influencing consumer choices, we make it easier for retailers to guide customers toward making good decisions that last beyond the first purchase.
With Voyado’s customer experience platform, we help retailers create smooth customer journeys that drive change. By encouraging new ways of working and focusing on every touchpoint influencing consumer choices, we make it easier for retailers to guide customers toward making good decisions that last beyond the first purchase.
Read more