In a perfect world, every person that visit your site is converted into a paying customer. But truthfully, many visitors abandon mid-browse because their unable to take a decision on the spot. We’re now launching smart tools designed to nudge visitors and casual browsers back to your site after their initial browsing session. With these tools, you'll have the power to recapture potential revenue that might otherwise slip away unnoticed.
9 November 2023
Introducing; Abandoned Browse, a great way to bring more customers back to their abandoned shopping journeys. It complements your Abandoned Cart flow by bringing even more shoppers into your funnel.
Let’s start with the foundation of what you want to achieve with your abandoned browse campaign:
It’s important to note that these types of emails are aimed at people you can identify on your site (i.e., you’ve collected their email address and they’ve opted into communications from you).
Before you start creating emails, it’s important to establish exactly what you’ll consider ‘browse abandonment’. And be cautious—if you send an email every time someone looks at an item, you could find yourself with many unhappy customers.
Instead, define clear entry criteria for whether someone qualifies for your browse abandonment campaign. For example, you might consider that someone has demonstrated sufficient intent by looking at an item more than once or browsing several items in a specific main category.
Have you ever skipped doing an A/B test on subject lines because you didn’t have time or couldn’t find inspiration?
Introducing a smart helper: Subject line suggestions for A/B tests. Improve and test the performance of your email subject lines using suggestions from AI. It gives you a fast lane to stress free A/B testing.
It’s easy: write the first subject line and let it guide the AI to generate an alternative for an A/B test. The two versions compete in the first send phase, and the winning alternative is sent to the rest of the target audience.
We have introduced a stop button on email messages, similar to the stop button for SMS messages. This is extra useful if you are sending your messages in batches.
Note that stopping a message will not undo any already delivered messages but it will interrupt the send-out and stop further messages from being sent.
Sometimes, emails don’t reach their intended destination. It can be that the email address was spelled wrong, the inbox was full, or a number of other reasons.
We have just added this information on the contact card under the Messages tab. Making it easy for customer service to help answer questions such as “Why have I not received my order confirmation?”. And even better, once the issue has been solved, sending the message again is just a click of the button away.
We love all things customer and product data, and would love to chat about your brand’s individual challenges, and how our solutions can help.
