In the fast-paced world of retail, staying connected with customers is more crucial than ever. Retailers are constantly exploring new avenues to enhance customer experience and drive sales. One powerful tool that has been around for a while but still not used by all is text messages sent as SMS. SMS offers retailers the ability to communicate with customers in real time. SMS marketing is invaluable in reaching consumers looking for instant gratification. Retailers can reach their customers directly and promptly, whether it’s flash sales, limited-time offers, or order updates. This immediacy helps break down communication barriers and create a sense of connection.
14 February 2024
We updated the UI and workflow experience of the already powerful SMS marketing features, giving the creator the tools needed to keep track of the message length. SMS’s shortness is what makes them so powerful, but they need to be clear and sharp to convey the messages.
You can now see how many characters you used and how many are remaining. Making it easier when you are trying to craft an SMS under the limit of 160.
Distribute the send-out over an increased time period. This can be very useful during big promotions when the system load is high, and you want to avoid having all visitors come to your shop at the same time.
We are happy to announce support for Shopify POS with our Shopify integration. By mapping the Voyado Engage stores to POS locations in Shopify, store staff can register new members, track where customers sign up geographically, and place their orders. Automate transactional communication after a purchase in-store and follow-up journeys, combining in-store experiences with your e-commerce experiences.
In short it lets you personalize and extend your customers’ in-store experiences and send the most relevant promotions for each location.
The app is available in Shopify’s Marketplace and can be installed into your Shopify Store. Once the app is installed, you will be prompted to connect your Voyado Engage account and configure the app in the user interface of the app.
Once configured, you’re up and running with the integration.
If you have your reward program managed in Voyado, you can use the generated reward points to convert into vouchers for your customer. These vouchers are the perfect tool to leverage in a promotion – whether you run a seasonal campaign or want to reactivate a segment of your active customer base.
However, sometimes, when customers use a voucher, they later want it back. Maybe the purchase gets returned, or the order couldn’t be fulfilled.
You can now reactivate a used voucher and change its status from redeemed back to available via the API.
The Model ID search functionality has been enhanced to accommodate more intricate patterns. This makes it easier for shoppers to locate a product, even with only a partial Model ID and you as a retailer don’t have to enrich the data in custom fields.
For instance, when searching for a product with the ID XX-11YYY22-33, shoppers can enter queries such as ‘YYY’ or ‘YYY22’ and still receive accurate matches
We love all things customer and product data, and would love to chat about your brand’s individual challenges, and how our solutions can help.
