Guides

Ad spend optimization – Acquiring new customers with Online ads

Voyado Index – Shopping behaviors in 2021

See differences in shopping behavior in 2021 compared to 2020 – based on data from 16 million purchase occasions.

Free marketing automation template for b2c

This toolkit includes 6 ready-to-use templates that you can use today! You will also get the ultimate marketing automation guide.

Reflections about the future of retail from 11 of the UK’s largest retailers

What happened when Voyado and Sitoo invited 11 C-level UK retailers to a digital cook-a-long with a Michelin chef on a regular Thursday night?

Optimize or create a loyalty program that stands out

Customer expectations are high these days and a loyalty program is pretty much essential for companies who want to meet these expectations.

How to manage customer retention

If you’ve ever thought about how hard it is to get more customers to stay – this video is for you. Learn strategies and get free templates on how to communicate.

Black Friday Report – Benchmark your numbers

How did sales turn out this year, and where do you stand in comparison? It’s time to find out! We analyzed the behavior of 2 181 997 end consumers in Voyado and here are the results.

The ROI of your Loyalty Program

What metrics do you have to measure to get the ROI of your loyalty program in retail? We’ll give you everything you need to know in this guide.

The Voyado Index 2020 – How your customers shop

This report is literally filled with tons of data and insights that will be useful for you in your everyday work life.

Black Friday Guide

How do you plan for Black Friday during a pandemic? This guide will give you tips on how to strategize to really wow your customers.

Testing – everything you need to know

Find out how to best use tests to increase open rates, conversion and more. This guide will go over A/B tests, test scenarios and a case by Apoteket to inspire you to make your own tests.

Deliverability – everything you need to know

In this guide, we will go over the why’s and how’s of email deliverability. You’ll also learn about proper list hygiene, unnecessary bounces and the importance of having a strong support system from your CRM platform.