7 mistakes to dodge this black friday

In this guide, we will unveil the mistakes you want to dodge, with inspiration from some big retail brands to really motivate you. Think of it as your power-up potion to excite you for the grand spectacle of Black Friday 2023!

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Some of the mistakes we go over:

  • Targeting full-price shoppers
  • Not benefiting from Green Friday :seedling:
  • Sending “spammy” SMS that no one wants (and what to do instead!)
  • Not stepping up the omni-channel experience
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