7 mistakes to dodge this black friday

Consumers are prioritizing sustainability. But to what extent? Are they willing to pay more for a more sustainable option when shopping? Well, this research says yes, and it’s got some fascinating insights to share.

Black Friday and the holiday shopping season usually tend to break sales records—year after year. With extended return periods, the uncertainty for e-commerce and retailers increases. Although the general return rates are going down on several markets, the expected return rush in January is a fact. And by being well-prepared—you are one step closer to ensuring satisfied customers.

What do you get when you analyze 202 million purchases across the Nordics and conduct rich consumer research in the UK, and the Benelux region? You get insights that retailers cannot ignore.