Insights & reports for intelligent decisions

By putting your data to work, you’ll gain valuable insights into your customers, their behaviors, your products, communication, and revenue. These insights help optimize sales strategies, resource allocation, and customer loyalty. With detailed analytics on KPIs, campaigns and monetization, you can make informed, strategic decisions to drive growth.

Improve your sales with analytics

Want to turn your customers into loyal fans? The key is to get to know them on a personal level and to follow up on each step of your work. Voyado insights & reports turns your data into actionable intelligence, offering a clear view of your customer‘s behaviors, sales performance, and campaign effectiveness across channels.

Get analyzed purchase data, online and in-store.
Understand your customers on a personal level.
Get insights to optimize time and resources.

Learn how your customers behave through data

By really diving into your customer data, you can understand which customers are really valuable to your brand, and give them some extra treatment. It’s equally important to keep an eye on which customers are no longer engaging, and use proven techniques to win them back.

Buying patterns and the triggers behind them.
Understand cross-channel interactions with your brand, and how this can impact customer value.
Understand which communication works on which channel.

Revenue contribution from every email and SMS sent

Decision intelligence is used alongside Business intelligence to show correlations and suggest actions based on your data. It is built into churn scoring, predictive CLV, and suggested lifecycle segments. It helps you with suggestions on which segments to target, and how campaigns are progressing. Revenue attribution is also applied to all send-outs, meaning you can see the revenue contribution from every email and SMS sent from Engage.

AI-powered decision intelligence identifies correlations and suggests actions based on your data.
Integrated into churn scoring, predictive CLV, lifecycle segments, and campaign reporting.
Revenue attribution reveals the contribution of every email and SMS to overall revenue.

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”Increased insights about our customers and extensive follow-up of our marketing activities mean that we can be more relevant and get the right message in the right channel at the right time.”

Annelie Silverby, CRM Manager at Scorett

Tailored exclusively for Retail

Loyalty with rewards

Rewarding loyal customers is what Voyado is all about. We make it super simple—measure redemption rate, outstanding points, points to convert, the current voucher liability, and the number of vouchers to convert into voucher value.

Complete contact overview

Get insight into your contacts—see which contacts spend the most during a given period, compare purchases per store, see the number of contacts and follow the growth of your contact base and members.

Follow store KPIs

See the current key figures for your stores and compare them to the same period last year, and the year before that. Follow KPIs per store and see registered members per store.

Analyzing your campaigns

Measure purchases based on SMS send-outs and email messages, clicks, opens and delivery data for all your emails—both manual send-outs and automated ones.

Customer monetization growth

See the most purchased articles and categories, follow purchases per store and see what’s being purchased on the same receipt. Follow average order value and items per order.

Contact base growth

Get an overview of how your contact base has developed, the number contacts you can communicate with, how many of your contacts made a purchase and where in the customer lifecycle your contacts are.

Test for success

Testing determines the impact of a small variable in a message. The most important part of testing is the follow up, then adapting your messaging to what works best—that will make your customers come back.

Dig deeper with BI

Digging deeper is the way to go if you want to really understand your customers. There are several options for analysts to get your data directly from Voyado into your own Power BI dashboard or by doing a BI export.