Retail Analytics

Improve your sales with analytics

By putting your data to work, you’ll gain insights about your customers, their behaviors, your products, communication, and revenue – across all channels.

  • Get an overview of all your contacts
  • See average purchases per contact
  • Find out how your stores are performing
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Learn how your customers behave through data

Want to turn your customers into loyal fans? The key is to get to know them on a super-personal level. By doing so, you’ll learn things like:

  • Buying patterns and what triggers them
  • Cross-channel interactions with your brand, and the effects of it
  • Your customers’ interests and preferences
  • What communication that works and what channel to use


Retail data analytics in Voyado

Use your data to get actionable insights – and turn the insights into relevant and personalized communication. This will lead to loyal customers, meaning increased revenue for your business!

See all the features in Voyado

This is the Insights feature

The feature in Voyado called Insights provides you with reports that cover all the retail data analytics you need. The reports are run once every 24 hours – always during the night. And they’re filtered into different categories:

1. Rewards

2. Contacts – follow your members and their purchases

3. KPIs – calculate the most common key figures

4. Messages – analyze your email campaigns

5. Purchases – follow all purchases during the time of your choice

6. Recruitments – find out how your recruitment is going

7. Tests – learn what gets great results

The results you find give you the ability to create a seamless customer experience. And as we all know: happy customers come back for more – meaning more money coming in.

8. A welcoming dashboard filled with KPI’s

When you log in to Voyado, you’ll see a dashboard. Pick and choose which KPIs you want to track and pin them to your dashboard. It gives you an instant overview of your most important retail data analytics.

Read more: How to effectively measure and use all your retail data

9. BI export – dig even deeper

For the analysts in your team, a BI export of all the data is possible. Voyado offers flexible transparency, meaning that it’s always easy to export and import data into the platform. You can export data and analyze it outside of Voyado – then easily import it again.

Retail analytics are the key to personalized experiences

You might think personalization means placing the customer’s first name in an email. Think again. Customers today are extremely picky and won’t accept anything that isn’t personalized enough. The customer experience needs to be seamless – because people will choose the brand that treats them the best and gives them the most relevant communication

Obviously, this is where retail analytics comes in. By knowing your customer and using the right tool – you’ll be able to hyper-personalize the communication. But not just that. You can make the entire customer journey as smooth as possible with a customer loyalty platform.


Are you intrigued by our retail analytics?

You should be! Insights are a hot commodity these days, and in Voyado, you’ll get a lot of them! If you want to see and get a feel for the reports, make sure to book a demo.

Frequently Asked Questions

Here are some questions that we get quite often when it comes to retail analytics.

What is included in retail analytics?

Retail analytics is all the insights that are related to sales, products, customers, and other important parts of the business. What it all comes down to is making better decisions moving forward.

How do I use retail analytics?

First of all, you need the right tool to analyze the numbers. In Voyado, you have 100 standard reports filled with important retail KPI's.

Use the insights to map the customer journey, learn what your customer wants, and create segmentation for personalized communication. Just so mention a few.

What are the benefits of retail analytics?

You will be able to act upon facts and quit the guessing game you've been doing. It will make your communication relevant and sharp!

Plus, you'll see changes in consumer behavior as it happens. And not when it's too late, as the customers are out the door.

Why is retail data analytics important for loyalty and retention?  

Without data and analytics to show you how you are doing then you will never know what works. To increase loyalty and retention, you need to know what works so you can keep doing that and eliminate other things.

What kind of data and insights is possible to export from Voyado's retail analytics?

All the data that is in Voyado's reports can be exported. To process and perform deeper analysis, you can export customized data to Excel via the Voyado export module.

How often are the reports updated?

All reports are run once every 24 hours, at night.

Discover how you can boost your business!

The Voyado customer experience cloud includes all the features you need to create personalized one-to-one communication with your end-customers.

  • Easy to use
  • Data insights from your customers behaviour
  • AI-powered features to grow your business
  • Create customer journeys with marketing automation

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