What is included in retail analytics?
Retail analytics is all the insights that are related to sales, products, customers, and other important parts of the business. What it all comes down to is making better decisions moving forward.
Retail Analytics
Improve your sales with analytics
By putting your data to work, you’ll gain insights about your customers, their behaviors, your products, communication, and revenue – across all channels.
- Get an overview of all your contacts
- See average purchases per contact
- Find out how your stores are performing
Learn how your customers behave through data
Want to turn your customers into loyal fans? The key is to get to know them on a super-personal level. By doing so, you’ll learn things like:
- Buying patterns and what triggers them
- Cross-channel interactions with your brand, and the effects of it
- Your customers’ interests and preferences
- What communication that works and what channel to use
Retail data analytics in Voyado
Use your data to get actionable insights – and turn the insights into relevant and personalized communication. This will lead to loyal customers, meaning increased revenue for your business!
See all the features in Voyado
This is the Insights feature
The feature in Voyado called Insights provides you with reports that cover all the retail data analytics you need. The reports are run once every 24 hours – always during the night. And they’re filtered into different categories:
1. Rewards
- Measure redemption rate, outstanding points, points to convert, and the number of vouchers to convert into voucher value.
- You can also measure the current voucher liability – which can be used as an accounting item. It presents the total voucher liability at each month-end.
2. Contacts – follow your members and their purchases
- See which contacts spend the most during a given period.
- Compare purchases per store.
- See your number of contacts and follow the growth of members.
3. KPIs – calculate the most common key figures
- See the current key figures and compare them to the same period last year, and the year before that.
- Follow KPIs per store.
- See registered members per store.
4. Messages – analyze your email campaigns
- Measure purchases based on message (both from email and automations).
- See delivery data for all your emails.
- Get a list of which links are most clicked.
5. Purchases – follow all purchases during the time of your choice
- See the most purchased articles and categories.
- Follow purchases per store.
- See what’s being purchased on the same receipt.
6. Recruitments – find out how your recruitment is going
- See the number of recruitments per store and region in the last 6 months.
- Get the total number of members in each store and region.
7. Tests – learn what gets great results
- Choose the time frame you want to measure.
- Follow up on all sales, sales in-store, or sales online.
The results you find give you the ability to create a seamless customer experience. And as we all know: happy customers come back for more – meaning more money coming in.
8. A welcoming dashboard filled with KPI’s
When you log in to Voyado, you’ll see a dashboard. Pick and choose which KPIs you want to track and pin them to your dashboard. It gives you an instant overview of your most important retail data analytics.
Read more: How to effectively measure and use all your retail data
9. BI export – dig even deeper
For the analysts in your team, a BI export of all the data is possible. Voyado offers flexible transparency, meaning that it’s always easy to export and import data into the platform. You can export data and analyze it outside of Voyado – then easily import it again.
We believe customer data should be used as much as possible. You can never get too many insights!
Retail analytics are the key to personalized experiences
You might think personalization means placing the customer’s first name in an email. Think again. Customers today are extremely picky and won’t accept anything that isn’t personalized enough. The customer experience needs to be seamless – because people will choose the brand that treats them the best and gives them the most relevant communication
Obviously, this is where retail analytics comes in. By knowing your customer and using the right tool – you’ll be able to hyper-personalize the communication. But not just that. You can make the entire customer journey as smooth as possible with a customer loyalty platform.
Are you intrigued by our retail analytics?
You should be! Insights are a hot commodity these days, and in Voyado, you’ll get a lot of them! If you want to see and get a feel for the reports, make sure to book a demo.
Frequently Asked Questions
Here are some questions that we get quite often when it comes to retail analytics.
How do I use retail analytics?
First of all, you need the right tool to analyze the numbers. In Voyado, you have 100 standard reports filled with important retail KPI's.
Use the insights to map the customer journey, learn what your customer wants, and create segmentation for personalized communication. Just so mention a few.
What are the benefits of retail analytics?
You will be able to act upon facts and quit the guessing game you've been doing. It will make your communication relevant and sharp!
Plus, you'll see changes in consumer behavior as it happens. And not when it's too late, as the customers are out the door.
Why is retail data analytics important for loyalty and retention?
Without data and analytics to show you how you are doing then you will never know what works. To increase loyalty and retention, you need to know what works so you can keep doing that and eliminate other things.
What kind of data and insights is possible to export from Voyado's retail analytics?
All the data that is in Voyado's reports can be exported. To process and perform deeper analysis, you can export customized data to Excel via the Voyado export module.
How often are the reports updated?
All reports are run once every 24 hours, at night.
Everything we do – we do for our customers
If there’s one thing we are passionate about – it’s the simplicity we want to provide our customers. That’s why we have teamed up with several different brilliant partners. All in order to make implementation and daily life easier for our customers. Here they are:
For more than 20 years Askås have delivered its versatile, scalable and powerful e-commerce platform. Especially developed and designed with e-retailers and end consumers in mind to customers all over Sweden and rest of Scandinavia. Choose Askås – today and with the future in sight!
Episerver combine best-in-class content management, commerce and intuitive data and personalization solutions. Our leading digital experience platform (DXP) empowers teams with the tools and insights they need to create and optimize in new and novel ways.
Empowering others. Our mission is to empower every person and organization on the planet to achieve more. We believe technology can and should be a force for good and that meaningful innovation can and will contribute to a brighter world in big and small ways.
B3 Consulting Group is one of Sweden’s fastest growing consultancy companies with senior consultants within IT and Management. We help companies and organisations to create tomorrow’s opportunities using digital transformation and operations development.
With a combination of award-winning e-commerce solutions and strategic advisory services, we help B2C and B2B customers accelerate growth and improve customer experience by delivering cutting edge commerce solutions, strategy and optimization.
Grebban is a branding & e-commerce agency for ambitious B2C brands. Focusing on ecommerce and web solutions, design (UX) and branding, Grebban combines business development and ecommerce expertise to offer the best possible solution in terms of execution and quality.
Maze enable large scale behavioral change. Using the Maze APP, our clients collect continuous high volumes of customer feedback focused on specific training areas which leads to best in class customer interactions. The “Maze everyday training APP” provides our clients store associates with core training areas to convert your end customers into your best ambassadors.
We make you become truly data-driven so you can create smart marketing across all channels driving business value.
Oculos is a martech agency that helps companies achieve their marketing and sales goals with unique ideas, cohesive strategies, and effective execution. Our company is about creating personalized marketing experiences for our clients. And we do so by creating targeted and seamless communication throughout the customer journey.
XSARUS is seen as an ambitious supplier active in domains of Omnichannel E-commerce, Product Information Management, Business Intelligence and Marketing Automation. Services provided are consultancy, design, implementation and support.
