What is included in retail analytics?
Retail analytics is all the insights that are related to sales, products, customers, and other important parts of the business. What it all comes down to is making better decisions moving forward.
The reason you need retail analytics is simple, the name says it all. It gives you insights about your customers, their behaviors, your products, communication, and revenue in total – across all channels. Yada yada, right? You know that. The thing on your mind is – how do you make retail analytics fun? Well, try to see it as a way for you, and all departments, to optimize the entire organization to increase sales. And there you have it – money growth is always fun!
Put simply, retail analytics is there for you to analyze what works and what needs improvement. And what it all comes down to – is better decisions in marketing, sales, and your operation as a whole. So if someone says analytics and reports are boring, just tell them: retail analytics is what will show you the money!
With the right retail analytics, you will be given in-depth details about consumer behaviors. And if you ask us, that just might be the most important part! Knowing your customers on a personal level is the key factor if you want to turn them into loyal customers.
When learning about consumer behavior, you’ll learn things like:
These insights will help you optimize in-store and online operations.
Retailer, test yourself: How much do you know about your customers?
Voyado is one platform with the power of six. This means the analytics part is just one of our superpowers! They are all tied together, each one providing an important function that contributes to the greater cause. Which is to get loyal customers – that automatically will lead to increased revenue.
See all the features in Voyado
The feature called Insights in Voyado provides you with reports that cover all the retail data analytics you need. We have plenty of standard reports that give you all the goodies! You can trust that these reports are 100 percent accurate since our platform is built and specialized for retail. And we reach over 75 million end customers in total.
The reports in Voyado are categorized and in all of them, you have subcategories. And all reports can be filtered, in for example articles and prices. All the reports are run once every 24 hours – always during the night.
The reports in our solution are filtered into categories:
The results you find gives you the ability to create a seamless customer experience. And you know, happy customers tend to come back for more. See? More money coming in.
When you log into Voyado, you’ll see a dashboard. Pick and choose which KPIs you want to track and pin them to your dashboard. This gives you an immediate overview of your most important retail data analytics.
Read more: How to effectively measure and use all your retail data
For the analysts in your team, who might be looking to dig even deeper, you can do a BI export of all the data. Voyado offers flexible transparency, meaning that it’s always easy to export and import data into the platform. You can export data and analyze it outside of Voyado – then easily import it again.
We believe customer data should be used as much as possible. You can never get too many insights!
You might think personalization means placing the customer’s first name in an email. Think again. Customers today are extremely picky and won’t accept anything that isn’t personalized enough. The customer experience needs to be seamless and they will choose the brand that treats them best and gives them the most relevant communication.
This is obviously where retail analytics comes in. By knowing your customer, and using the right tool – you will be able to hyper personalize the communication. But not just that, you’ll be able to make the entire customer journey as smooth as possible.
You should be! Insights are a hot commodity these days, and in Voyado, you can get a lot! If you want to see the reports and get a feel for it, set up a demo.
Here are some questions that we get quite often when it comes to retail analytics.
Retail analytics is all the insights that are related to sales, products, customers, and other important parts of the business. What it all comes down to is making better decisions moving forward.
First of all, you need the right tool to analyze the numbers. In Voyado, you have 100 standard reports filled with important retail KPI's.
Use the insights to map the customer journey, learn what your customer wants, and create segmentation for personalized communication. Just so mention a few.
You will be able to act upon facts and quit the guessing game you've been doing. It will make your communication relevant and sharp!
Plus, you'll see changes in consumer behavior as it happens. And not when it's too late, as the customers are out the door.
If there’s one thing we are passionate about – it’s the simplicity we want to provide our customers. That’s why we have teamed up with several different brilliant partners. All in order to make implementation and daily life easier for our customers. Here they are:
For more than 20 years Askås have delivered its versatile, scalable and powerful e-commerce platform. Choose Askås – today and with the future in sight!
Episerver combine best-in-class content management, commerce and intuitive data and personalization solutions.
Empowering others. Our mission is to empower every person and organization on the planet to achieve more.
B3 Consulting Group is one of Sweden’s fastest growing consultancy companies with senior consultants within IT and Management.
With a combination of award-winning e-commerce solutions and strategic advisory services, we help our customers become leaders in modern commerce.
Grebban is a branding & e-commerce agency for ambitious B2C brands.
Maze enable large scale behavioral change. Using the Maze APP, our clients collect continuous high volumes of customer feedback focused on specific training areas which leads to best in class customer interactions. The “Maze everyday training APP” provides our clients store associates with core training areas to convert your end customers into your best ambassadors.
We make you become truly data-driven so you can create smart marketing across all channels driving business value.
Oculos is a martech agency that helps companies achieve their marketing and sales goals with unique ideas, cohesive strategies, and effective execution. Our company is about creating personalized marketing experiences for our clients. And we do so by creating targeted and seamless communication throughout the customer journey.
XSARUS is seen as an ambitious supplier active in domains of Omnichannel E-commerce, Product Information Management, Business Intelligence and Marketing Automation.
Because you owe it to yourself and your brand! Find out for yourself what it is about Voyado that makes so many retailers chose this particular customer loyalty platform.
It’s not just because Voyado is built specifically for retailers or because it’s so easy to use – it’s more than that. And that’s why you need to book this demo.
Fill out the form on your right, and we’ll reach out to set up a time.