In Voyado, Scorett were able to quickly import their customer data from all parts of the membership club and organize it accordingly in the platform. With all data in one place, Scorett can create segments based on age, gender, preferred store and more.
Future proof solution
Communication is now more targeted and personal than ever before. Customers receive emails with product recommendations based on their demographics and past purchases. Automations have also been set up in Voyado to automatically send emails or SMS when a customer registers, has a birthday or when they’ve made purchase and might appreciate tips on how to take of them. Promotions are now all managed in Voyado as well, vouchers can be sent out and used digitally and Scorret can track who uses their vouchers and send reminders to those who have not.
Support and Customer Success
With all their data in one place, the marketing team at Scorett can now easily analyze the statistics on their communication to see what’s worked and what needs improvement. They also have frequent meetings with the purchasing department where they check Voyado to see which items have sold the best, which gets more clicks on their emails and more.
Scorett now have the tool to get to know their customers on a deeper level and have achieved incredible results. Customer data is now organized, sorted into segments, communication is personalized and results are tracked – all in one platform.
With the introduction of Voyado and a new ecommerce platform, Scorett have increased their omnichannel customers and thereby their sales.