Marketing automation is exactly what it sounds like – a way to automate your marketing. Using a marketing automation platform is like adding an extra team member to your marketing department. And that team member is one hell of a Speedy Gonzales – sending thousands of emails and texts to multiple customers at the same time. There’s more: Speedy sends the communication with the exact right timing! And when is that? Well, you decide. Automation is created to be triggered by whatever you want, whenever you want. The sky is the limit, as they say.
How to use a marketing automation platform in retail and e-com
There are thousands of ways to use a marketing automation platform in e-commerce and retail. The most important thing is that you create an automation that is relevant for the receiver, based on their previous actions. And when you use Voyado, marketing automation is just one of our six functions! They are all tied together – making it easy for you to collect, store, and act upon your customer data to reach customer loyalty and increase revenue. And marketing automation is the definition of acting on your data.
Read more: How to set up a marketing automation workflow
Put Speedy to the test
There are no limits to what you can get Speedy Gonzales to do through automation in Voyado.
- Create customer journeys for onboarding new members
- Send a gift or reward on their birthday
- Trigger an email or text that gets delivered to a customer who just bought a specific product x hours ago (for example tips on installation or how to take care of the product)
- Create a retargeting campaign for all customers who haven’t made a purchase in x months
- Create transactional emails that get sent immediately after purchase. These emails have an average open rate of around 80%
- Set up anti-churn automation that prevents your customers from leaving
- Send an email to everyone who has an abandoned cart
And much much more!
Psst! Speaking of abandoned cart
Around 75% of people leave products in an abandoned cart instead of checking out. But instead of seeing them as lost customers, take advantage of the fact that you now know exactly what the customer is interested in! Send a friendly reminder that they left something in their cart through automation. These emails have an open rate of 50 percent, and at least 10 percent of those customers will go back and complete the purchase.
Read more: 5 smart ways to power your marketing automation strategy
Simple or advanced. Or both.
You can create simple automation that is triggered when a new member has signed up. The automation then starts with an onboarding email. Then the next step is to set up a conditional split, meaning two different options: “did the customer open my email – yes or no”. Depending on what the customer did, you schedule different options – and you set the time frame. You can also set up super-advanced automation, based on how specific customers behave on individual products.
If you’ve never worked with automation before, you might want to start off with something simple. Once you learn how easy they are to set up (and the time you will save, omg) you can make them more and more advanced. You can also easily add to your automation over time.
Automation streamlines our work and the communication without members and provides a greater value from our invested time.
–Amir Mofidi, Lagerhaus
How is marketing automation beneficial for you?
Your customers are exposed to a massive load of brand messages every day and most of them will pass by unnoticed. There’s a marketing battle going on and you really need to stand out and be relevant to win your customer’s attention!
By understanding and combining customer data – such as demographics, transactions, or browsing history – you will have the best chance of getting (and keeping!), a customer’s attention. Thanks to data you can provide them with the product recommendations, services, and information that fits with their profiles.
Read more: Why you need B2C marketing automation
Personalized communication – automatically
Through a marketing automation platform, you can create a one-on-one dialogue by taking advantage of data, and interact with a personal touch! React to customer actions in real-time, and reward them with vouchers, discounts, points, or useful information exactly when they are required.
Marketing Automation helps us quickly and easily make the customer journey a long-lasting, sustainable and more personal meeting.
–Richard Hunyadi, Nudie Jeans
The marketing automation platform in Voyado
Voyado is one platform, with the power of seven different ones, in the cloud. That makes the marketing automation platform we provide, just one of our superpowers.
We know it’s hard to get the hang of marketing automation, so we decided to make it as easy as possible. The automation is created through a drag and drop function. You will also find a lot of pre-set automation triggers to get your inspiration cooking!
Included in our marketing automation tool
Randomized splits: Test your copy and design to see what gets the highest click rates. Scenarios you can test are for example:
- A/B test content for an email or SMS
- Perform a channel test
- Send an NPS score to every 5th person in an automation
- Try different types of promotions
Conditional splits: Set criteria and route contacts in two separate directions, based on if the contact has met the criteria. For example:
- All customers who bought a ski jacket gets an offer of 10% off ski pants. Do a conditional split that sends a reminder after seven days to all customers who didn’t redeem the offer.
Assign different promotions: You can add many different promotions in your automation, such as:
- Multi-channel promotion – chose if you want your offer to be valid only in-store or online. Or both of course.
- Decide if the offer will be a discount in a set sum of money or in percent
- Mobile swipe – you simply communicate a link that leads to a designed mobile page that gives the receiver the offer. They swipe to redeem.
Why you need e-commerce marketing automation
10 examples of marketing automation
Benefits of using marketing automation
Do you like what you’ve read?
The opportunities are endless in Voyado and marketing automation is just one of the features you can get your hands on. Voyado holds the opportunity for you to collect, store, and act on all your customer data, track and analyze KPIs, set up hyper-personalized emails in your design editor and so much more. Interested in seeing the marketing automation platform in Voyado? Set up a demo today!