How to use a marketing automation platform in retail and e-com
There are thousands of ways to use a marketing automation platform in e-commerce and retail. The most important thing is to create an automated flow that is relevant for the receiver. By taking advantage of data and previous customer actions, you can deliver spot-on communication with a personal touch! React to customer actions in real-time, and reward your customers with vouchers, discounts, points, or other useful information – exactly when they need it.
Why is marketing automation beneficial for your business?
Your customers are exposed to a massive load of brand messages every day, and most of them will pass by unnoticed. You need to stand out and be hyper-relevant to win (and keep) your customers’ attention!
By understanding and utilizing your customer data – like demographics, transactions, and browsing history – you can create relevant customer experiences at scale. By doing so, your communication will fit every single customer perfectly. Every single time.
TIPS: Abandoned cart automation
Around 75% of people leave products in an abandoned cart instead of checking out. But instead of seeing them as lost customers, take advantage of the fact that you now know exactly what the customer is interested in! Send a friendly reminder that they left something in their cart through automation. These emails have an open rate of 50 percent, and at least 10 percent of those customers will go back and complete the purchase.
Interested in seeing the marketing automation platform in Voyado?
The opportunities are endless in Voyado and marketing automation is just one of the features you can get your hands on. Voyado holds the opportunity for you to collect, store, and act on all your customer data, track and analyze KPIs, set up hyper-personalized emails in your design editor and so much more. And don’t forget to check out our solution for SMS marketing for E-commerce.
Frequently Asked Questions
Some of the questions we get about our retail marketing automation platform.
How long does it take to build an automation?
It might be a "boring" answer, but it depends on how advanced you want the automation to be. It can take you 10 minutes or multiple hours. When you plan automation, we always recommend you draw it on a piece of paper first. When you're done, you can create the automation way faster than if you decide as you go!
How do I measure the results from my marketing automation?
First, you will find a report in Voyado where you can see how many purchases that come from automation. Second, you can follow the open rate and click rate of your automation in real time.
How does retail marketing automation increase revenue?
All of the automations you build are based on triggers. This means that you will be able to communicate with customers in a relevant way, without having to lift a finger. Marketing automation works for you, all hours of the day. You are able to set up hyper-personalized automation that your customers will appreciate. And that is extremely valuable for you – since it will turn your customers into ambassadors. Loyal customers = increased revenue.
How much time can marketing automation save?
There's no answer to this question that will be the same for everyone. But let's put it like this – the more marketing automation flows you set up, the more time you will save. So it will take some time to set up, but the time you will save by not having to do all those send-outs manually will be A LOT. And you can basically set up automated communication for every stage of the customer journey, so you do the math for yourself.
How is Voyado different from other marketing automation softwares?
When we ask our customers why Voyado's marketing automation feature is better than others, they all answer the same thing: it's so easy to set up! You will see the whole view of the workflow you build and you can edit all the content in the same view. Once the workflow is live you can also see statistics in the very same view.
Does marketing automation work for both online and in-store sales?
Yes, Voyado can be connected to your POS system so that the data you collect from your in-store customers can trigger automations.
Everything we do – we do for our customers
If there’s one thing we are passionate about – it’s the simplicity we want to provide our customers. That’s why we have teamed up with several different brilliant partners. All in order to make implementation and daily life easier for our customers. Here they are:
For more than 20 years Askås have delivered its versatile, scalable and powerful e-commerce platform. Especially developed and designed with e-retailers and end consumers in mind to customers all over Sweden and rest of Scandinavia. Choose Askås – today and with the future in sight!
Episerver combine best-in-class content management, commerce and intuitive data and personalization solutions. Our leading digital experience platform (DXP) empowers teams with the tools and insights they need to create and optimize in new and novel ways.
Empowering others. Our mission is to empower every person and organization on the planet to achieve more. We believe technology can and should be a force for good and that meaningful innovation can and will contribute to a brighter world in big and small ways.
B3 Consulting Group is one of Sweden’s fastest growing consultancy companies with senior consultants within IT and Management. We help companies and organisations to create tomorrow’s opportunities using digital transformation and operations development.
Front Systems cloud based platform digitalize retail, unifies commerce and connects “best of breed”-applications to deliver a seamless omnichannel experience. It’s mobile Point Of Sale gives retailers a competitive advantage by turning brick-and-mortar stores into digital warehouses enabling the convenience and experiences todays shoppers demand.
Grebban is a branding & e-commerce agency for ambitious B2C brands. Focusing on ecommerce and web solutions, design (UX) and branding, Grebban combines business development and ecommerce expertise to offer the best possible solution in terms of execution and quality.
We make you become truly data-driven so you can create smart marketing across all channels driving business value.
Ninetech is a full-service digital partner working with business segment leaders such as SkiStar, Viking Line and OBOS. 100 % of our clients recommend us. We love them for that! ❤
Create shopping experiences today that win customers for life. Nosto – the Commerce Experience Platform.
Oculos is a martech agency that helps companies achieve their marketing and sales goals with unique ideas, cohesive strategies, and effective execution. Our company is about creating personalized marketing experiences for our clients. And we do so by creating targeted and seamless communication throughout the customer journey.
The sharpest talents in e-commerce, digitalization and digital business development gathered under the same roof – Ready to accelerate your business. As experts in e-commerce, digitalisation and business development, we work with both large and small projects, strategically or operationally – always with growth and results as our main focus.
XSARUS is seen as an ambitious supplier active in domains of Omnichannel E-commerce, Product Information Management, Business Intelligence and Marketing Automation. Services provided are consultancy, design, implementation and support.
Let’s get you those loyal customers!
Get a feel for what we are the proudest of – our customer loyalty platform and all of its features.