Retail marketing automation platform

What is retail marketing automation?

Using a marketing automation platform is like adding an extra super-speedy team member to your marketing department. And with that comes a lot of benefits!

  • Create emails and texts that send themselves
  • Personalize the customer journey
  • Acquire, retain, and grow your customer base
  • Reduce staffing cost
  • Grow revenue
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How to use a marketing automation platform in retail and e-com

There are thousands of ways to use a marketing automation platform in e-commerce and retail. The most important thing is to create an automated flow that is relevant for the receiver. By taking advantage of data and previous customer actions, you can deliver spot-on communication with a personal touch! React to customer actions in real-time, and reward your customers with vouchers, discounts, points, or other useful information – exactly when they need it.


Why is marketing automation beneficial for your business?

Your customers are exposed to a massive load of brand messages every day, and most of them will pass by unnoticed. You need to stand out and be hyper-relevant to win (and keep) your customers’ attention!

By understanding and utilizing your customer data – like demographics, transactions, and browsing history – you can create relevant customer experiences at scale. By doing so, your communication will fit every single customer perfectly. Every single time.

TIPS: Abandoned cart automation

Around 75% of people leave products in an abandoned cart instead of checking out. But instead of seeing them as lost customers, take advantage of the fact that you now know exactly what the customer is interested in! Send a friendly reminder that they left something in their cart through automation. These emails have an open rate of 50 percent, and at least 10 percent of those customers will go back and complete the purchase.

Read more: 5 smart ways to power your marketing automation strategy

Marketing Automation helps us quickly and easily make the customer journey a long-lasting, sustainable and more personal meeting.

– Richard Hunyadi, Nudie Jeans

What retail marketing automation can do

Marketing automation is created to be triggered by whatever you want, whenever you want. There are no limits to what you can do with this tool. Here are a few examples:

  • Create customer journeys to onboard new members.
  • Send a gift or reward on a customer’s birthday.
  • Trigger an email or text to a customer who just bought a product. For example, installation tips or how to take care of the product.
  • Create a retargeting campaign for all customers who haven’t purchased in a while.
  • Send transactional emails immediately after purchase.
  • Set up an anti-churn automation that prevents customers from leaving.
  • Send an email to everyone who has an abandoned cart. These emails have an open rate of 50%, and at least 10% of those customers will go back and complete the purchase!

Download guide: Everything you need to know about Marketing Automation

Interested in seeing the marketing automation platform in Voyado?

The opportunities are endless in Voyado and marketing automation is just one of the features you can get your hands on. Voyado holds the opportunity for you to collect, store, and act on all your customer data, track and analyze KPIs, set up hyper-personalized emails in your design editor and so much more. And don’t forget to check out our solution for SMS marketing for E-commerce.

Frequently Asked Questions

Some of the questions we get about our retail marketing automation platform.

How long does it take to build an automation?

It might be a "boring" answer, but it depends on how advanced you want the automation to be. It can take you 10 minutes or multiple hours. When you plan automation, we always recommend you draw it on a piece of paper first. When you're done, you can create the automation way faster than if you decide as you go!

How do I measure the results from my marketing automation?

First, you will find a report in Voyado where you can see how many purchases that come from automation. Second, you can follow the open rate and click rate of your automation in real time.

How does retail marketing automation increase revenue?

All of the automations you build are based on triggers. This means that you will be able to communicate with customers in a relevant way, without having to lift a finger. Marketing automation works for you, all hours of the day. You are able to set up hyper-personalized automation that your customers will appreciate. And that is extremely valuable for you – since it will turn your customers into ambassadors. Loyal customers = increased revenue.

How much time can marketing automation save?

There's no answer to this question that will be the same for everyone. But let's put it like this – the more marketing automation flows you set up, the more time you will save. So it will take some time to set up, but the time you will save by not having to do all those send-outs manually will be A LOT. And you can basically set up automated communication for every stage of the customer journey, so you do the math for yourself.

How is Voyado different from other marketing automation softwares?

When we ask our customers why Voyado's marketing automation feature is better than others, they all answer the same thing: it's so easy to set up! You will see the whole view of the workflow you build and you can edit all the content in the same view. Once the workflow is live you can also see statistics in the very same view.

Does marketing automation work for both online and in-store sales?

Yes, Voyado can be connected to your POS system so that the data you collect from your in-store customers can trigger automations.

Discover how you can boost your business!

The Voyado customer experience cloud includes all the features you need to create personalized one-to-one communication with your end-customers.

  • Easy to use
  • Data insights from your customers behaviour
  • AI-powered features to grow your business
  • Create customer journeys with marketing automation

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