Customer loyalty is our favorite word and topic! Because we have created an entire customer loyalty platform that is built to make brands easy to love. But what is customer loyalty and what does it mean for retailers? Let’s get into it.
To describe customer loyalty in measurable terms, it’s when a person keeps coming back to buy from you, with high frequency and high average receipts. A loyal customer also wants to share your brand with others and spread the word! But if you think all this happens just by providing good products – you’re wrong. There’s a line of criteria that needs to be met for your customers to become loyal and stay loyal. For example:
Bottom line – the customer needs to feel unique, valued, seen, and appreciated to become loyal. This will lead to more purchases and increased revenue.
A customer loyalty platform is where you make all the stuff from the previous paragraph happen! It’s where you handle everything that has to do with your loyalty program. Create customized rewards, gamification campaigns, set up recruitment processes, and take care of your customers the way they deserve.
Read more: Increase sales through a loyalty program
It’s no secret that it’s way more cost-effective to keep existing customers than to attract and acquire new customers over and over. In fact, acquiring a new customer is five times more expensive than retaining an existing one. That is seriously worth taking into consideration and it’s why loyalty is such an important factor for your brand. Investing in a customer loyalty platform that makes working towards customer loyalty fun – is therefore a no-brainer.
Voyado is one platform with the power of seven. This means the loyalty feature is just one of our superpowers! But customer loyalty is what it all boils down to, so our loyalty solution is a pretty big deal. These are some examples of what you can do:
Letting customers collect points that convert into rewards is an easy and effective way to earn loyalty. It creates a win-win scenario – customers earn rewards by shopping from you, and you sell more! What the rewards are and when the criteria for them are met, is up to you! Sky’s the limit, but make sure the rewards are something that your customers appreciate and want more of, to keep shopping. One common reward that many retailers use is vouchers, and they are super simple to create.
Whether you call your levels rising star or legend or create different avatars for different types of memberships – the members are treated differently. Take care of all of it in Voyado, by for example:
Gamification is everywhere these days. Why? Because it’s fun! Especially in retail, where gamification increases the customer experience, enhances connections with the customer, and builds your brand. It lets your customers know that you are creative and that you dare to go beyond the basics! Here is some gamification you can create through Voyado:
Online shopping needs to be a seamless experience for your members, or you’ll lose them! With Voyado’s solution, you have a lot of features that will help you achieve this.
When a customer wants to become a member, the first impression is crucial! The registration needs to be as smooth as possible, and they have to feel welcomed from the second they sign up. Set up registration forms in Voyado and simplify your online recruitment.
Create a “my page” that reflects the information you have on each customer. This way, the customer can easily update contact information for example, and opt into communication. Make it playful and fun through gamification including personal offers, reward points, vouchers, achievements, and member levels. Adding a “my page” is pretty much a substitute for the staff in-store, as it makes the digital meeting between your brand and the customer more personal!
Enable auto-identification through your emails with a soft ID! It keeps your contact identified when they click a link, which means they will be logged in to your site, access “my pages” and get a personal experience – a different view than all the other visitors on your site.
This is pretty cool. You can create and assign personal offers to each customer and present them in your E-com. And yes, you can decide if the offer should be available online or in-store. Or both.
You can automatically populate pictures, names, descriptions, and prices from your E-com platform or PIM in the emails you send through Voyado. It’s possible through a connection to your product feed. The content you populate will automatically be updated if, say, the price changes on one of your items. This is game-changing, especially if you’re working with email campaigns to different markets with different prices. Are you thinking what we’re thinking? Time-saver!
By using Voyado’s tracking script you’ll learn how your customers act on your website. Use it to trigger automation through specific behaviors. Pretty cool! But hey, there’s more: you can also log products of interest and create segments based on this online data.
Create confirmation emails, shipping information, password emails, and newsletters – all in the same design. These emails are the ones with the highest opening rate, so use them to sell more! Do we need to say more?
Who doesn’t want a personalized E-com site, right? Give every member a unique experience on your website. With Voyado, you can use your customer insights to promote recommended products and work with achievements and reward points to make your site personal and fun!
Keep track of your customer’s abandoned carts and trigger personalized communication based on it. Did you know that those emails have an open rate of 50 percent, and at least 10 percent of those customers will go back and complete the purchase? Now you do.
Honestly, we could go on and on about customer loyalty and our platform. But we understand you can’t hang out here all day. There’s still one last question to be answered though – can you analyze customer loyalty? Rest assured, yes you can.
See numbers on for examples:
Understandable! But you know what? You will be even more wowed when you see our platform and how everything works together, so just do it – set up a demo.
Some of our most common questions when it comes to customer loyalty.
The simple answer is that a customer loyalty platform is where you handle all the things that have to do with your loyalty program. For example rewards, gamification campaigns, and vouchers. In Voyado, this part is just one of our features, that all work together for you to create customer loyalty.
Voyado is tailored for retail and has seven features that work together, all in order for you to reach customer loyalty. You get everything from a complete CDP that stores large amounts of data on your customers to create personalized emails, SMS, or postal campaigns and analyze the results.
Because you will lose tons of sales opportunities if you don't actively work on reaching and keeping loyal customers. With Voyado, you'll get an all-in-one platform that will help you structure your work when it comes to customer loyalty and increased sales.
If there’s one thing we are passionate about – it’s the simplicity we want to provide our customers. That’s why we have teamed up with several different brilliant partners. All in order to make implementation and daily life easier for our customers. Here they are:
For more than 20 years Askås have delivered its versatile, scalable and powerful e-commerce platform. Choose Askås – today and with the future in sight!
Episerver combine best-in-class content management, commerce and intuitive data and personalization solutions.
Empowering others. Our mission is to empower every person and organization on the planet to achieve more.
B3 Consulting Group is one of Sweden’s fastest growing consultancy companies with senior consultants within IT and Management.
It might be a lot to take in – one platform with the power of six different ones? Yup, it’s true. But we’re not trying to brag here, we want you to see it for yourself!
Fill out the form on your right, and we’ll reach out and show you the platform and all its greatness.
