It’s no secret that it’s way more cost-effective to keep existing customers than to attract and acquire new customers over and over. In fact, acquiring a new customer is five times more expensive than retaining an existing one.
A customer loyalty platform is where you handle everything that has to do with your loyalty program.
Create customized rewards
Set up recruitment processes
Take care of your customers the way they deserve
To describe customer loyalty in measurable terms, it’s when a person keeps coming back to buy from you, with high frequency and high average receipts. A loyal customer also wants to share your brand with others and spread the word! But if you think all this happens just by providing good products – you’re wrong. There’s a line of criteria that needs to be met for your customers to become loyal and stay loyal.
Voyado is one platform with the power of six. This means the loyalty feature is just one of our superpowers!
These are some examples of what you can do:
Letting customers collect points that convert into rewards is an easy and effective way to earn loyalty.
Whether you call your levels rising star or legend or create different avatars for different types of memberships – the members are treated differently. Take care of all of it in Voyado, by for example:
Qualifying a customer for a personal offer or reward.
Inviting a customer to exclusive events.
Offer extended customer service.
Trigger automated communication when a level changes, or is about to change.
Gamification in your customer loyalty platform
Gamification is everywhere these days. Why? Because it’s fun!
Here is some gamification you can create through Voyado:
Custom triggers – For example, give the customer extra points when shopping for organic products, or when they recycle old clothes. You can also work with triggers and points when a customer interacts with you on social media, recommends a product to a friend, or repair a broken zipper. If you’re an outdoor brand, give the customer extra point when they’ve climbed xx altitude meters!
Stamp cards – Let your customers collect stamps with a digital stamp card! Define the rules that will be delivered to your customers when the card is filled. This way of rewarding customers never gets old!
Customer loyalty platform for e-commerce
Online shopping needs to be a seamless experience for your members, or you’ll lose them! With Voyado’s solution, you have a lot of features that will help you achieve this.
Honestly, we could go on and on about customer loyalty and our platform. But we understand you can’t hang out here all day. There’s still one last question to be answered though – can you analyze customer loyalty? Rest assured, yes you can.
In Voyado you can see for example:
Number of contacts and the amount of communicable data
Average purchase, average receipt, frequency of visits, and frequency of purchases
Channel engagement – who shops in-store, online, or in both?
Opening rates, clicks, response, and additional sales
Understandable! But you know what? You will be even more wowed when you see our platform and how everything works together, so just do it.
Frequently Asked Questions
Some of our most common questions when it comes to customer loyalty.
What is a customer loyalty platform?
The simple answer is that a customer loyalty platform is where you handle all the things that have to do with your loyalty program. For example rewards, gamification campaigns, and vouchers. In Voyado, this part is just one of our features, that all work together for you to create customer loyalty.
How is Voyado different from other loyalty platforms?
Voyado is tailored for retail and has seven features that work together, all in order for you to reach customer loyalty. You get everything from a complete CDP that stores large amounts of data on your customers to create personalized emails, SMS, or postal campaigns and analyze the results.
Why do I need a customer loyalty platform?
Because you will lose tons of sales opportunities if you don't actively work on reaching and keeping loyal customers. With Voyado, you'll get an all-in-one platform that will help you structure your work when it comes to customer loyalty and increased sales.
Can Voyado's platform provide information about my most or least loyal customers?
Yes, for example through our churn scoring feature, you will be able to see a churn score for every customer in Voyado. This will give you a great overview of who your most loyal customers are and who you need to show some more love to.
How big of an impact can a loyalty program have in increasing sales?
Huge! A loyalty program can give you the ability to give your customers the best experience possible by offering tailored perks. Work with different membership levels that are very attractive to customers, so they make more purchases just to reach a new level. A loyalty program also allows you to get more data on your customers, which makes you get to know them better. This is the foundation you need to personalize, and we all know that personalized experiences lead to more sales!
Why are customer loyalty programs so effective for e-commerce?
In a world where you as an e-com player compete with tons of similar businesses, a loyalty program can help you stand out! Provide good and attractive enough perks to make your customers choose you over and over again.
Everything we do – we do for our customers
If there’s one thing we are passionate about – it’s the simplicity we want to provide our customers. That’s why we have teamed up with several different brilliant partners. All in order to make implementation and daily life easier for our customers. Here they are:
For more than 20 years Askås have delivered its versatile, scalable and powerful e-commerce platform. Especially developed and designed with e-retailers and end consumers in mind to customers all over Sweden and rest of Scandinavia. Choose Askås – today and with the future in sight!
Episerver combine best-in-class content management, commerce and intuitive data and personalization solutions. Our leading digital experience platform (DXP) empowers teams with the tools and insights they need to create and optimize in new and novel ways.
Empowering others. Our mission is to empower every person and organization on the planet to achieve more. We believe technology can and should be a force for good and that meaningful innovation can and will contribute to a brighter world in big and small ways.
B3 Consulting Group is one of Sweden’s fastest growing consultancy companies with senior consultants within IT and Management. We help companies and organisations to create tomorrow’s opportunities using digital transformation and operations development.
Front Systems cloud based platform digitalize retail, unifies commerce and connects “best of breed”-applications to deliver a seamless omnichannel experience. It’s mobile Point Of Sale gives retailers a competitive advantage by turning brick-and-mortar stores into digital warehouses enabling the convenience and experiences todays shoppers demand.
Grebban is a branding & e-commerce agency for ambitious B2C brands. Focusing on ecommerce and web solutions, design (UX) and branding, Grebban combines business development and ecommerce expertise to offer the best possible solution in terms of execution and quality.
Maze enable large scale behavioral change. Using the Maze APP, our clients collect continuous high volumes of customer feedback focused on specific training areas which leads to best in class customer interactions. The “Maze everyday training APP” provides our clients store associates with core training areas to convert your end customers into your best ambassadors.
At NexusOne, customer experiences are in our DNA. From strategy and concept development, data integration to technical solutions, our focus is on making your customers happy. We are experts at utilizing data to pinpoint exactly what your customers need – and creating solutions that gives it to them.
Ninetech is a full-service digital partner working with business segment leaders such as SkiStar, Viking Line and OBOS. 100 % of our clients recommend us. We love them for that! ❤
Oculos is a martech agency that helps companies achieve their marketing and sales goals with unique ideas, cohesive strategies, and effective execution. Our company is about creating personalized marketing experiences for our clients. And we do so by creating targeted and seamless communication throughout the customer journey.
XSARUS is seen as an ambitious supplier active in domains of Omnichannel E-commerce, Product Information Management, Business Intelligence and Marketing Automation. Services provided are consultancy, design, implementation and support.
Let’s get you those loyal customers!
Get a feel for what we are the proudest of – our customer loyalty platform and all of its features.